Presentation by- Priyanka Zutshi Global Leader, India September 15, 2010

1. Back to School Creating a space for early childhood education in colleges in India Presentation by- Priyanka Zutshi Global Leader, India September 15, 2010

2. to create awareness on early childhood education among students in various colleges across India through a colloquium to enhance perspectives on early childhood education through talks and presentations in colleges to attempt to integrate a component on early childhood education in the curriculum of some colleges Objective

3. There is no “buzz” around early childhood education in colleges/ universities Most students are not interested in pursuing options in early childhood education Most colleges in India have not integrated early childhood education in their course curriculum Context

4. Identifying colleges to participate in the colloquium (sending invitations, developing and putting up posters, hosting a webpage for the colloquium) Holding one-on-one meetings with head of departments of select colleges Following up with individual students interested in making submissions for the colloquium Approach

5. Sample of communication media

6. Coverage Colleges that were approached • Lady Irwin College, Delhi • Tata Institute of Social Sciences, Mumbai • Xavier Institute of Communications, Mumbai • Dhirubhai Ambani Institute of Communications • Stella Maris College, Chennai • Vidya Sagar Institute, Chennai Colleges that submitted entries for the colloquium • Vidya Sagar Institute • Stella Maris College • Dhirubhai Institute of Communications

7. 3 submissions that address the inclusion aspect (i.e. Diwali, A Giving Tree and Transportation) Two submissions which aim to enhance creativity and promote joyful and fun learning One submission on digital drawing techniques Student Submissions: A quick snapshot

8. Organize a colloquium for students to share their projects with each other • Create a rewards and recognition program for these “ECE fellows” • Fellows badge • Certificate • Opportunities for them to publish their works in magazines/ newspapers for children • Organize visits to other cities in India (to understand the context of ECE in other regions) Next steps

9. Make presentations to undergraduate and post-graduate students in colleges in universities Develop “case studies” on early childhood education which could be used/ integrated in the curriculum followed by some departments Next Steps

10. Generating participation from the “niche” colleges was not easy Adjusting your schedule to the academic calendar followed by colleges Coordinating across cities Challenges

11. Draw up a timeline but also be prepared to see shifts in your timeline Focus your communication to suit the needs of the target audience Present a clear value proposition Leverage your existing networks (reach out to other Global Leaders, alumni, faculty etc) Ensure constant and sustained follow up Maintain communication with the target audience (long periods of silence are detrimental) Create colorful and eye catching material to draw attention Lessons on Advocacy

12. Prioritize your objectives- work on those activities that you can action quickly Know your limitations- reach out to others Get a better understanding of your audience and context of operations Lessons on leadership

13. Thank you