An Introduction to Transport Applications SmartCard Networking Forum November 2005

1. An Introduction to Transport Applications SmartCard Networking Forum November 2005

2. Introduction to Transport Applications • Who are WTS? • Setting the scene • Background – evolution/beginning • Case Studies – A whirlwind tour • Conclusions/observations

3. Who Am I? • Paul Rogers • Wayfarer Sales Manager • Relevant Project Involvement: • Sewta • Cheshire • Scotland • Yorkshire • ITSO

4. What does Wayfarer do? • Integrated fare collection systems provider • Smart cards - +40 schemes worldwide • Wide range of solutions • Scaleable/flexible products • In-house Technical Design and Manufacturing • Dedicated Project Teams operating under BS standards

5. Formed in 1975 • Head Office in Poole, Dorset • Service Centres throughout UK and International • Circa 220 Employees • Accreditation with Professional Bodies

6. Wayfarer Products & Services • Electronic Ticketing • Smart Card Technology • Card bureau services • Taximeters • GPS/Wireless LAN • Software • Training • Maintenance & Service • Technical Support

7. 30 Years History 2001: WTS win £4.5M Translink contract for a multi-modal ticketing system 2003: WTS win £5M Dublin Bus contract for ticketing system 1994: WTS install first ever Smart Contactless ETM – Merseyside UK 1988: MDL launch Way 3 ETM 1982: MDL launch first ETM – Way 1 1998: WTS win London Prestige Contract for 8,000 TG150 ETMs – Largest in World 2003: WTS win £5M TransPerth TOTO System 1988: MDL acquired by Meggitt Plc 1975 1980 1985 1990 1995 2000 2005 1996: WTS open US offices 2002: WTS underwent MBO 1979: MDL launch first Taximeter in UK 1986: MDL launch first MCV System in UK 2000: WTS launch TGX150 ETM with Thermal Printer 1991: WTS install first ever Smart Contact ETM – Yellow Buses NZ 2005: WTS win £9M Melbourne contract for a multi-modal ticketing system 1975: Microsystem Design Ltd was founded as an Electronic Design Consultancy 1983: MDL launch Way 2 ETM with Ballistic Printer 2005: WTS acquire Lucas Tronic and launch TaxSIM 1990: MDL changes name to Wayfarer Transit Systems Ltd Red = Smart System

8. Background – Contact Cards • First SMART card scheme in 1991 • Auckland - New Zealand – 700 Buses • Mondex 1995 too slow • 7 seconds per transaction • Dutch Strippen Cart – 1998 – 1.5 seconds • Contact cards generally not acceptable – adverse bus environment - understand your customer

9. Contactless SMART Cards • 1995 card testing pilots • SMART cards are proven technology • Millions of transactions to store • data warehouse • sharing between organisations • What card? • What product? • What for?

10. Smart Travel Benefits • Faster boarding times • Reduction in fare evasion and fraud • Accurate reporting and visibility of usage • Encourage patronage through innovation • Card control and management • Improved customer experience • Accountability

11. Smart Cards in Transport • Scheme size and complexity • Product types • Routes and services included • The number of operators • The formatting of cards • The issuing methodology • The management of systems • The data storage • Personalised or non-personalised • The Data Protection Act • Case studies and background reading !!and all this before you get to multi applications!!

12. SMART Travel Products Multi Journey Concessionary Stored Value Scholar Travel Zonal Pass Period Pass Special Cards Multi Function

13. SMART Travel Products Multi Journey Concessionary Stored Value Scholar Travel Zonal Pass Period Pass Special Cards Multi Function

14. SMART Travel Products Multi Journey Period Pass

15. SMART Travel Products Concessionary Stored Value

16. SMART Travel Products Stored Value Period Pass

17. SMART Travel Products Multi Journey Concessionary Stored Value Scholar Travel Zonal Pass Period Pass Special Cards Multi Function

18. Smart Card Production Processes Quick, simple & seamless Card Creation Full access, visibility & control of all cards issued Card Control Simple back office application Reporting

19. Wayfarer’s UK Smart Card Projects • Over 25 smart card schemes in UK alone • Lothian - Edinburgh • Cheshire • Nottinghamshire

20. Creates the opportunity for interoperability between schemes Provides a standard smart card format Enables operation using different card media and product types within the standard ITSO

21. ITSO Board Member Dedicated Engineering Team Comprehensive Development plan Conditional Certification Plan Full Certification Plan Projects across UK Wayfarer & ITSO

22. NoWcard • Blazefield Trial • First ever live on-bus ITSO trial • Conversion of Legacy Cards ‘on the fly’ • Includes multi-application card products • 22 Council districts • 22 different databases • and 22 different approaches to IT networks • 250,000 Concessionary travellers • 6 concessionary card types • 1,700 buses, 8 major and 54 smaller bus operators • different configurations

23. System Overview

24. Cheshire County Council • Award winning commercial SMART card travel scheme • Pass and Stored Value • Interoperable with ticket machines from multiple suppliers • Currently migrating to an ITSO platform

25. Other Potential ITSO Schemes • Scotland • Yorkshire • Nottingham • Wales • Southampton • Among others

26. The EYMS Group • Contract awarded June 2001 • 370 SmartTGX150 ETM on day one - now +550 • On-bus package including: • Wireless LAN • GPS • Smart Card readers • 12 depot sites • Wayfarer SQL based centralized back office software suite including: • Merit, SmarTrack, GPS Manager

27. Translink Northern Ireland • Contract June 2001 • Bus and Rail integration • 1570 Smart TGX150 DCU with GPS • 270 Hand-Held Units • 150 Mini Ticket Vending Machines • 150 Agency POS Units • 130,000 Smart Card users on Day One

28. Translink SMART Card types “Marketing heaven” • Senior Citizen's Concessionary card • Blind • Students • Young People • Jobseekers/Gateway – reduced rates • Half fare Pass – at certain time/routes • Commuter – Annual pass – 15% discount • Lottery – selected used cards win £100 prizes!

29. Lothian Regional Transport - Edinburgh • 2001 - upgrade 550 buses – add on reader • 50,000 cards in circulation • 300,000 transactions per week • Moving to City Card – Library/Leisure ID • Kiosk recharge points • accessibility – 17% w/o bank accounts

30. TransPerth • TOTO – TAG-ON TAG-OFF • Multi-operator Integrated Bus, Rail, Ferry • +900 buses and 48 two car trains • On street vending • Agency POS integration (modem & Ethernet) • Wayfarer SPICE - smart card production • Wayfarer MIS – card transaction tracking • Maintenance & Support

31. Sureline • Weymouth • 11 Vehicles • SmartRider Discount tickets • 1,000 regular passengers • Bus Industry Awards – Innovation - Runner Up

32. The Accord scheme - a revolutionary way by which services are provided by Aberdeen City Council

33. Aberdeen Accord • More than one membership or service on a single card: Travel Concession Library MembershipAccess to LeisureSports PassesCashless catering and vending in all Aberdeen City Secondary SchoolsFree School Meal entitlementYoung Scot Membership • Equip First and Stagecoach with Smart card readers • Record passes only • Stored value later • Segregate data in back office software

34. Observations & Conclusion • Transport • Contactless is the solution! • System implementation • keep it simple, expand step-by-step? • Rural & City applications? • Technology – always moving on • Bar codes • NFC • Know your stakeholders • Operators • Users • Local Authorities • Who owns the scheme?

35. Observations & Conclusion • Accessibility for recharging/ top ups • On Bus or Off Bus? • Agency? • Initial peak of card issue • Bureau ? • Card re-issue? • FACT - Travel schemes are complex IT systems • What is the impact for Multi Apps? • Control, ownership, b/o integration? • Project Management

36. Summary – Final Thought • Transport smart card applications are flexible and scaleable • Establish your objectives early on • Get informed • Consult stakeholders • Consult suppliers

37. Wayfarer Transit Systems World Leaders in Transport Fare Collection Systems www.wayfarer.co.uk