Johns Hopkins Medicine 2009 United Way Campaign

1. Johns Hopkins Medicine2009 United Way Campaign Coordinator and Ambassador Campaign Materials Whatever you can give, GIVES HOPE

2. About United WayOur Mission: To improve people’s lives by mobilizing the caring power of our communities. It takes more than just one person or one agency to make a difference. It takes a community. United Way of Central Maryland has been a proud part of that process, Dedicated to creating opportunities that change the region for the better. Education, income and health and safety are a vital part of that formula.

3. Education: School Readiness & Youth Achieving Potential

4. Income: Basic Needs

5. Health: Family Safety

6. About United Way When children get the early care they need, they succeed in school. When young adults graduate, they have the tools to find a job. When families have the means to afford safe and stable housing, they thrive. When men, women and children are safe from violence and abuse in their relationships, they are happy and healthy. This is what united way strives for. You’re an integral part of that process. This is your neighborhood - your community – it’s up to you to help make the change.

7. About JHM United Way Campaign 2009 Your Keys to success

8. Key Contacts JHM Campaign Chair:Stephanie Reel Vice President for Information Services JHM Campaign Coordinators:Christine White Assistant Dean, Johns Hopkins MedicineJudy ReitzEVP/COO, JHH and VP Quality Improvement JHM JHM United Way Administrative TeamJeff Pratt (JHU SoM) 410-516-6060 jpratt6@jhu.eduCarol Woodward (JHH/JHHSC) 410-614-4515 cwoodwa2@jhmi.eduMolly Boncaro (UWCM) 410-895-1503 molly.boncaro@uwcm.org

9. Key Dates Campaign Dates:October 26 through November 6, 2009 Kick Off Breakfast:Wednesday, October 21, 20098am to 9:30am in Turner Concourse Hot Dog Lunches:Thursday, October 29, 2009 noon to 1:30pmFriday, November 6, 2009 noon to 1:30pmTurner Plaza

10. Key Data Overview of Dollars Raised Whatever you can give, GIVES HOPE

11. Key Data Overview of Participation Whatever you can give, GIVES HOPE

12. You’re the Key! • Role of Coordinator / Ambassador / Team Captain • Assist with e-pledging • Provide paper pledge forms as needed • Educate about United Way • Become familiar with UW resources • Distribute UW materials upon request • Refer potential donors to UW websites • Ask • Answer Questions • Reinforce the Message

13. Your Keys to Success Donating to a charity is an individual and personal decision. Your job is simply to provide the opportunity to give. Remember, the main reason people give to the United Way is that they were asked. • Get your employees charged up. Advertise and promote your department’s campaign. Display posters, signs and other UW literature. Email a United Way Community Fact of the day. • Make it educational. People want to know where their money is going and how it is helping. Conduct meetings with UWCM representation and show the campaign video • Make it fun! • Make it personal. Make sure everyone in your department has been asked personally. Remember, people give to people. • Report results and say thank you. Hold thank you luncheons or send thank you cards or emails. • For additional tips visit www.uwcm.org

14. Your Keys to Success Sample Campaign Schedule Whatever you can give, GIVES HOPE • Preparation Activities • Schedule staff meeting with UW agency • Prepare posters • Week 1 (10/26-10/30) • Send email communication on 10/26 with3 or 4 FAQs • Staff meeting on 10/28 including a 15 minute presentation and an e-pledge demo • Hot Dog Lunch Reminder on 10/28 • Info Table at lunch time on 10/29 • Week 2 (11/2-11/6) • Send email communication on 11/2 with 3 or 4 FAQs • Send email communication on 11/5 • Hot Dog Lunch reminder on 11/5 • Post-Campaign Activities • Send “Thank You” email on 11/9

15. Your Keys to Success 10 Ways to Increase Your Department Giving • 6. Form a conga line with enthusiastic team members to travel the halls of your area and create excitement and awareness about the campaign. • 7. Send daily reminders with “Did you know” stats about United Way and how the investment they are making is improving the community. For a list of “Did you know” stats, email Molly.Boncaro@uwcm.org • 8. Get your department leadership involved in the campaign. Make sure their voice is heard as an advocate of giving to United Way. • 9. Gather a team of diverse enthusiastic team members to survey what they think will work as a motivator in your department and then ask for their help in executing the ideas. • 10. Ask, ask, ask. Make sure everyone in your department has personally been asked to give to United Way of Central Maryland. The number #1 reason people do not give is because they haven’t been asked • . Whatever you can give, GIVES HOPE • Host an employee meeting, invite a UWCM speaker, and educate employees about the ROI on their investment with United Way. To request a UWCM speaker, email Molly.Boncaro@uwcm.org • Gather employees for a Day of Action – a group volunteer project with a United Way of Central Maryland agency. To organize a Day of Action, email Molly.Boncaro@uwcm.org • Email or show in a group setting, the JH UWCM vignettes that can be found at www.hopkinsmedicine.org/unitedway • Host a leadership event or investor luncheon as an opportunity to have a meaningful dialog with UW staff about the work we are doing in education, income or health. To organize a leadership event or investor luncheon, email Molly.Boncaro@uwcm.org • Host a fundraiser to build awareness and make the campaign fun. For a list of fundraising ideas, go to www.uwcm.org/coordinators

16. JHM UWCM 2009 Campaign Speaking Points Opening Talk about why you personally support UWCM. The current economic conditions have brought significant challenges to our community. Despite these difficulties, we recognize that no matter how bad things may seem for us, that times are even more difficult others. Promote Johns Hopkins Medicine support for United Way: Johns Hopkins is the largest supporter in employee dollars to United Way of Central Maryland. We are a leader in the community and our support is needed now more than ever. Why UWCM? Because no one agency or organization or government entity can solve our communities problems; but, with United Way, we are supporting thousands of health and human service charities and more than100 core agencies, all working in collaboration to tackle our communities most pressing issues. United Way of Central Maryland is our partner of choice United Way is focusing on the issues that matter most to us and to our community by striving for change in education, income and health. A stronger community means a better life for everyone. 2-1-1 Maryland at United Way connects people seeking assistance with free, confidential information and referrals 24/7. Nearly 200,000 calls for help were received last year. United Way of Central Maryland is funding programs that work. Programs that: • Ensure that all children are ready to learn • Keep people are safe and free from violence • Help people find and keep safe and stable housing And UWCM holds itself and the agencies doing this great work accountable for achieving targeted outcomes. With United Way, donors can give to United Way, one of the impact areas of education, income or health, to 2-1-1 Maryland at United Way, to the Johns Hopkins Neighborhood Fund, or donors can direct their contribution to any nonprofit health or human service agency in the country. For 2009, we have introduced a low 5% designation fee ($5 minimum, $500 maximum). The ASK / The Close Please consider making a pledge today. Whatever you can give, gives hope. Give. Advocate. Volunteer.

17. Introduction to United Way e-Pledge Pledging Site: https://portal.johnshopkins.edu/unitedway

18. Overview of United Way Online Resources www.hopkinsmedicine.org/unitedway Access to paper or electronic pledging Instructions on how to make an electronic pledge FAQ’s, Videos Stats, letters, resources www.jhu.edu/unitedway Access to paper or electronic pledging FAQ’s, Special Events, Contacts www.uwcm.org or www.uwcm.org/coordinators About the work Materials Videos Stats, emails, resources

19. The United Way of Central Maryland is a local organization that operates as an independent 501C(3) governed by a 46-member Board of Directors that approves all funding decisions. DID YOU KNOW?

20. Through 2-1-1 Maryland at United Way, thousands of callers get immediate information and referrals to specialized resources. DID YOU KNOW?

21. The United Way of Central Maryland has lowered its fee structure for designations to a flat rate of 5% (with a minimum of $5 and a cap of $500). DID YOU KNOW?

22. One in three citizens of Central Maryland will use a United Way agency or resource this year. DID YOU KNOW?

23. Did you know that affordable child care ranked as one of the top three household expenses in every Maryland jurisdiction?  • Your United Way dollars help subsidize quality, affordable child care and family support. DID YOU KNOW?

24. Did you know that 14,000 evictions took place in central Maryland in 2008?  • Your United Way of Central Maryland dollars provides resources that help families obtain safe, affordable housing and the means to keep it.  United Way is also helping play a role in ending homelessness -it was recently appointed administrative and fiscal agent for $9.5 million of Federal Stimulus to support Baltimore City’s 10-year Plan to End Homelessness. DID YOU KNOW?

25. Did you know that there were 19,391 domestic violence crimes in Maryland?  • Your collective United Way dollars represents the largest private funding of victim services in Maryland. DID YOU KNOW?

26. Thank You!