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Moderne Communications

Moderne Communications. Leveraging Virtual Worlds for Government Uses Ontario Leading the Way. Leigh Rowan October 1, 2008 Ontario Digital Economy Conference Huntsville, Ontario. We’re Here to Tell a Story. The Story So Far…. Personal and Company Introduction

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Moderne Communications

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  1. Moderne Communications Leveraging Virtual Worlds for Government Uses Ontario Leading the Way Leigh Rowan October 1, 2008 Ontario Digital Economy Conference Huntsville, Ontario

  2. We’re Here to Tell a Story

  3. The Story So Far… • Personal and Company Introduction • Overview of Virtual Worlds and Second Life • Why Virtual Worlds? Why Ontario? • We Visit Second Life • Questions, Answers, and the story goes on…

  4. My Goals Today • I aim to show how governments – including Ontario – are using virtual worlds: • To engage citizens • To improve services and accessibility • To create new/diverse jobs • To grow economies – digital, economic, other • Note: I am a virtual worlds evangelist!

  5. A Brief History…of us • TheSLAgency / Moderne Interactive: part of Moderne Communications • 20+ years experiential marketing programs • VP of Interactive Marketing • Client list includes Ontario’s MGS, the World Bank, Harlequin Books, Nestle, and others

  6. Virtual Worlds & Second Life • What is Second Life? • 3D Online Social Network. A “Virtual World” - NOT a game. • 15+ Million people globally • Canadians are10th biggest SL population • It’s free. Downloadable software. Highly customizable. • Other Virtual Worlds include Forterra, There.com, Habbo, Google’s Lively, Hangout.net, and others • Gartner study: 80% of web users in VWs by 2011

  7. Second Life & Government • Who’s there? • Ontario, including OPS and “Digital Ontario” group of MGS, OIC, others • Vancouver Police Department • US States: Idaho and Missouri • US Centers for Disease Control (CDC) • NASA, NOAA, US Congress • The World Bank • Swedish Embassy, Mexico Gov’t Tourism

  8. What are Gov’ts Doing There? • Internal Uses: • Virtual Meetings • Legislative Voting • Telepresence • 4-day workweek • Training • Customized solutions • External Uses: • Job recruitment • Tourism/business • Public Awareness • Constituent Communications • Education • More!

  9. Who Visits Virtual Government Experiences? • Thousands of people • Lengthy engagements • Real world results

  10. Isn’t This Just Like the Web? • EXACTLY - only better! • This is “Web 3.0” – social, open, customizable, community-oriented, integrates with other networks/web, etc. • Engage Citizens (many-to-many), Better Access to Services, New Jobs, New Opportunities

  11. Ok, so… Why Ontario? • Diverse Opportunities at the Cutting Edge • Reach: from Ontarians to Foreign Investors • Interaction: host events, lectures, meetings • Efficiency: green aspects, easier access • Because Ontario is a Leader! • Foresight • Innovation

  12. How Ontario Is Using Virtual Worlds • Digital Ontario Island (Grand Opening!) • Collaboration between MGS, OIC, others • Specialized OIC Pavilion • Includes a conference area and interactive pavilions for each of the 6 Research Focus Areas • Ontario Public Service Careers Island • First Ontario ministerial effort in VW • Showcase Ontario Diamond Innovation Award-Winning! Congrats! • Virtual job recruitment and simulation • 5 of 18 job categories showcased; more soon!

  13. What’s (Immediately) Next for Ontario in Virtual Worlds • “Grand Opening” of Digital Ontario Island • Expansion of OPS Careers Island • Meetings/conferences to take place on Digital Ontario Island

  14. What’s the Future of Virtual Worlds & Digital Economies? • Improved Technology • Interoperability amongst VWs • Better VW technology • More Gov’t Focus on Health, Learning, Economy • Larger Ontarian presence!

  15. Conclusions and Questions • Where can I find resources? • Web: www.TheSLAgency.com/govt • MGS: Glen Padassery/Eion Gomes • Moderne Interactive: • P: 516.694.1231 • E: info@modernecommunications.com

  16. A Special Thanks To… • Glen Padassery, MGS/OPS • Peter Yaworski, MGS/OCCS • Barbara Swartzentruber, MGS • Eion Gomes, MGS • Ministry of Government Services, Ontario • Most importantly: YOU!

  17. Ask, and Ye Shall Receive! • We’re here to answer your questions: • Joe Mastrocovi (Managing Partner) • Joe@ModerneInteractive.com • 516-639-1057 (cell) • Leigh Rowan (yours truly) • Leigh@ModerneInteractive.com • 831.325.3996 (cell) • Moderne Interactive: (516) 694.1231

  18. It Has Been a PLEASURE! Thank you, and again, Congratulations!

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