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Can the Food Industry Be Trusted?

Can the Food Industry Be Trusted?. Kelly D. Brownell Yale University. www.YaleRuddCenter.org. Arresting Realities. I ndustry must sell more food. They ALWAYS Want Something Back. Industry is in Full Scale Pursuit of Our Trust. Industry Activities: Impression Management?.

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Can the Food Industry Be Trusted?

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  1. Can the Food Industry Be Trusted? Kelly D. Brownell Yale University

  2. www.YaleRuddCenter.org

  3. Arresting Realities Industry must sell more food They ALWAYS Want Something Back

  4. Industry is in Full Scale Pursuit of Our Trust

  5. Industry Activities: Impression Management? Caring pledges on consumer health Children’s marketing promises Programs (e.g., EPODE) Philanthropy

  6. A Few Impressions

  7. Vitamin Water

  8. A Few Vitamin Water Versions Revive Power Energy Focus Defense XXX

  9. In the Vitamin Water Lawsuit Coca Cola Attorneys asked for dismissal: "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage."

  10. “The Meal Between Dinner and Breakfast”

  11. 64 oz Mega Jug

  12. Some Data

  13. Children’s Food and Beverage Advertising Initiative

  14. http://www.cerealfacts.org/

  15. The Best Dozen TV Advertising Adver- gaming Other Youth Websites Bunnies EnviroKids Organic Puffins Cheerios None Kix Life Hannah Montana Clifford Crunch Mighty Bites Honey Sunshine Organic Wild Puffs Mini Wheats

  16. The Worst Dozen TV Advertising Adver- gaming Other Youth Websites x x x Reese’s Puffs x x x Corn Pops x x x Lucky Charms Golden Grahams x x x Cinnamon Toast Crunch x Cap’n Crunch Count Chocula x x x Trix x x x Froot Loops Smorz x x x Fruity/Cocoa Pebbles x x Cocoa Puffs

  17. A Few Key Facts Ages 2-5 Ages 12-17 Facts food ads seen per year 1021 1723 % increase since 2003 21% 39%

  18. Can Food Be Addictive?

  19. Dramatic Food Changes

  20. Conclusions In animals, palatable foods - Activate same reward pathways as drugs of abuse - Create behavioral signs of addiction Evidence of craving, withdrawal, cross-sensitization Dopamine release attenuates with repeated access - Does tolerance develop? - Is this “safety valve” thwarted by access/variety? Avena, Hoebel

  21. more conclusions… “..excessive consumption of palatable food can trigger neuroadaptive responses in brain reward circuitries similar to drugs of abuse.” (Kenny, 2011)

  22. What Will Industry Do?

  23. Industry Script • Plant doubt • Call studies “junk science” • Attack scientists as biased • Buy scientists to do negative studies • Pass shield laws to reduce exposure

  24. Game Changer • Enrage groups like parents • Compel defense of children • Activate key players (AGs) • Litigation • Change national discourse

  25. Milbank Quarterly, 2009

  26. Tobacco Industry Food Industry Pay scientists Pay prof. organizations Pay ethnic organizations Exposure of top executives Distort the science Disgraceful front groups Aggressive ad campaigns Weak self-regulatory pledges Legal harassment

  27. Smart Choices Case Study

  28. Key Dates Critical NY Times article Sept 4, 2009 Conn. Atty General Investigation Oct 14, 2009 FDA Call Oct 20, 2009 Smart Choices Closed Down Oct 23, 2009

  29. The Largest Shameof All The Food Colonization of the Developing World

  30. Smaller Drivers Core Drivers

  31. www.YaleRuddCenter.org

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