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Midwives, Mosquitos & Marijuana A Few Social Media Use Cases ARIZONA DEPARTMENT OF HEALTH SERVICES # NAPHSIS 2013. ADHS Social Media.
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Midwives, Mosquitos & MarijuanaA Few Social Media Use CasesARIZONA DEPARTMENT OF HEALTH SERVICES#NAPHSIS 2013
ADHS Social Media (adjective) \ˈsō-shəl\: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society Why social? Reach audience where they choose to be Influencer & thought leader Make meaningful connections SO.CIAL
Broad range of topics Medical Marijuana Program Midwifery Rulemaking
ADHS Social Media listen real speak be human have a plan tools use trending engagement ROI brand advocates no fear amplifiers
ADHS Social Media Listen Find where our online community members are & listen to what they’re talking about
ADHS Social Media Be human Use real speak, not government speak
ADHS Social Media Staphylococcus aureus, Salmonella, Clostridium perfringens, Campylobacter, Listeria monocytogenes, along with several other bacteria are the cause of most food borne illness. Proper food handling is vital to preventing illness. Be food safe this Memorial Day weekend! Don't let food sit out more than 2 hours & refrigerate leftovers immediately.
ADHS Social Media Have a plan Our overall communication schedule guides our social messaging; coordinated with other/traditional media
ADHS Social Media Use trending Watch trending & use to amplify (only) where it makes sense
ADHS Social Media Brand advovates Identify those willing to share our message & partner with them around social campaigns
ADHS Social Media Engagement Share what is relevant to our online audience; not everything works for social
ADHS Social Media No fear Don’t fear negative feedback; use it as opportunity to engage & share more
ADHS Social Media ROI Return on Influence Determine goals & measures of success Warm metrics
ADHS Social Media Some trial & error, but not expansion for sake of expansion
ADHS Social Media Blogs
ADHS Social Media Responsive Growth of mobile 5 blogs & counting
ADHS Social Media Culture of transparency Backstory, process & motivations directorsblog.health.azdhs.gov
ADHS Social Media 785% May 2010 November 2010 PASSAGE OF AZ MEDICAL MARIJUANA VOTER INITIATIVE FIRST #MEDICALMARIJUANA BLOG POST directorsblog.health.azdhs.gov
ADHS Social Media ANOTHER 40% SINCE THEN
ADHS Social Media 183 comments 10 days #azmidwives Interactions with audience segment Reinforce
Environments relevant to audience Cross-pollinate content
ADHS Social Media Video Streaming
ADHS Social Media Public involvement
ADHS Social Media + Chat
ADHS Social Media Chat
#azmidwives #azvaccine
ADHS Social Media Online Forums
ADHS Social Media Submit ideas & suggestions Address concerns publicly Vote; crowd source ideas
ADHS Social Media brand awareness interactions share of voice online community growth robust campaigns engagement ROI user-generated content warm metrics
Jennifer TweedyADHS Web & New Media Mangerjennifer.tweedy@azdhs.gov602.361.4174linkedin.com/in/jennifertweedyslideshare.net/jennifertweedy