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Internet Information

Internet Information. Information about the growth and impact of the Internet that is of interest to web site owners and developers. Class Information. The clinic is a free series of sessions that has been in continuous operation for ten years.

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Internet Information

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  1. Internet Information Information about the growth and impact of the Internet that is of interest to web site owners and developers. Computer Productivity Consulting Richard G. Myers

  2. Class Information • The clinic is a free series of sessions that has been in continuous operation for ten years. • Topics consist of various issues of interest and importance to site owners, webmasters, and professionals practicing search engine optimization techniques. • The goal is to help people learn to use the Internet more effectively to market their businesses. Computer Productivity Consulting Richard G. Myers

  3. Class Information • Schedules & notes are posted to the internet. • To find them, search in Google for “internet marketing clinic” Computer Productivity Consulting Richard G. Myers

  4. Class Information • 1st page in the listings points to the information page. Click on this page to go to the page containing class scheduling information. Computer Productivity Consulting Richard G. Myers

  5. Class Information • Information will be shown here about whether there is a class scheduled for the day, and what the topic will be. • Changes & cancellations will be posted here as soon as known. Computer Productivity Consulting Richard G. Myers

  6. Class Information • Notes from the classes will be posted to the site. • There are no handouts! This is where the information is available. Click on this link to find notes from the classes! Computer Productivity Consulting Richard G. Myers

  7. Class Requirements • There are none. This is a free class! • The UH SBDC hosts the classes for us and needs to get evaluations from the participants. • You should have received a form when you came in through the doors off the elevators. • Please be sure to complete the form and turn it in at the end of the class. • This is important to get a head count for the class and keep the services free to all! Computer Productivity Consulting Richard G. Myers

  8. Search Changing Computer Productivity Consulting Richard G. Myers http://blog.compete.com/2011/09/27/august-2011-us-search-market-share-report/

  9. About This Marketing Data • HubSpotcompiled this data from a variety of sources, including analysis of our 3,700 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article. • The following slides are a small selection of the total presentation. • Subscribe to our blog for new marketing data as it is available: http:// Blog.HubSpot.com Computer Productivity Consulting Richard G. Myers

  10. Do Blogs Affect Purchasing Decisions? • The answer is, “A lot!” Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  11. Most People Read Blogs • If they are reading blogs, you can reach them with blogs! Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  12. Most People Read (a lot of) Blogs • 80% read 5 or more blogs regularly! Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  13. Paid and Email top Conversion Rate • Rates are low, but social & referral both beat organic! Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  14. Make Your Offer Free • Offering something for “Free” gets attention! Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  15. Spice Up Your Button • How do you “ask” for action? Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  16. Inbound Marketing is More Effective • Keeping your cost down enables you to do more with the same budget! Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  17. Inbound Marketing Is More Important • Note which type is more important, and how the market changes from 2009-10 Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  18. Changes in Social Media Landscape • More businesses consider the social media more important in 2010 than 2009 Computer Productivity Consulting Richard G. Myers Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP

  19. Social Media is for B2B and B2C • Where does your business fit and what can help you most? Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  20. Blogging More Often Drives Results • Effort clearly pays off! Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  21. Most Business Blogs Post Weekly • How often should you post to your blog? (Remember the prior slide!) Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  22. Most “Liked” Facebook Page Types • Expect this profile to change as Facebook moves more into business and search. Computer Productivity Consulting Richard G. Myers Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP

  23. Create Great Content by Blogging • Blogging gives search engines much more to work with on your site. Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  24. Blogging Attracts More Links • Links on your site are important to your ranking, and blogging gives you more. Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  25. Blogging Attracts More Visitors • With more material (content), you get more visitors. Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  26. Blogging and B2C and B2B Leads • Blogging works for B2B as well asB2C Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  27. # Blog Articles By Leads Generated • As you blog more, it just gets better and better! Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  28. Leads by Indexed Web Pages • More pages in the index gets more leads, and blogging helps to get indexed! Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  29. Leads by Keywords with SEO Ranking • Having more top ranked phrases produces more leads. Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  30. Facebook Fan Pages by Country • Where is Facebook, and where are the fans? Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  31. Most Valuable Channels • How will things change? Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

  32. Only 28% of Fortune 100 Companies Respond • How can you outperform the big companies? • Respond to your clients! Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP Computer Productivity Consulting Richard G. Myers

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