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PRINT + NET

TELEGRAPH WORKS. PRINT + NET . Advertiser challenges. Attribution. ‘‘. Last click sites famously get all the credit, but what online action can be credited to a newspaper digital campaign?. Print + Net. ‘‘.

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PRINT + NET

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  1. TELEGRAPH WORKS PRINT + NET

  2. Advertiser challenges Attribution ‘‘ Last click sites famously get all the credit, but what online action can be credited to a newspaper digital campaign? Print + Net ‘‘ What effect does adding a newspaper website to a newspaper print campaign have? For a long time publishers have talked in terms of incremental reach but what is the value of the media synergy?

  3. Advertiser challenges

  4. Online actions And here is how they did just that Site visits 60+ campaigns Branded search

  5. The results - attribution +4% online actions +29% online actions Overall +13% online actions Take an £80k campaign in print. By adding a £15k online campaign (an additional 18% capital cost)… … your campaign reach is increased by 80% … your adult cpt is reduced by 35% … your online actions uplift improves from4% (Telegraph print only) to 13% (the cross platform effect)

  6. Crossover audience 17% more online actions than those exposed online only

  7. Insight by advertiser category Eight major advertiser categories Comprehensive results for each A discernable effect across all Technology & Telecoms is an intriguing category with the most stark Print AND Online performance

  8. Summary Attribution Exposure to the campaign across Telegraph print or online will lead to an average 13% uplift in online action Print + Net The most responsive consumers to your campaign are those exposed across both media Categories 60+ campaigns allows for category analysis, a Telegraph Effect is discernable across all 8 categories measured www.telegraphworks.co.uk

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