2013 Campaign Training

1. WELCOME 2013 Campaign Training www.AvenuesforHope.org Deanna Ward | 208.331.4756 | deannaw@ihfa.org

2. Agenda 10:30 Welcome & Introductions -Deanna Ward, Home Partnership Foundation 10:35 Purpose, 2011/12 Outcomes & 2013 Overview -Deanna 10:55 Online Giving Trends & Successful Use of the Technology  -Richard Havins, KIMBIA -Hanna Crain, KIMBIA 11:15 Q&A & Discussion Webinar: https://join.me/richardhavinsDial: 1.415.464.6999Conference ID: 817-262-318# Title goes here.

3. Overview • The Home Partnership Foundation created the annual online fundraising challenge in 2011 to enhance charitable giving for nonprofits who provide housing and supportive services to clients throughout Idaho. • December 10 – 31, 2013 • www.AvenuesforHope.org Title goes here.

4. Purpose Purpose • Provide an innovative tool to enhance fundraising for Idaho nonprofits with a housing mission. • Increase support from individual donors. • Provide a year-end charitable giving opportunity. • Encourage viral “friend-raising” through social media. • Raise awareness of housing and shelter needs throughout Idaho. • Expand housing opportunities and supportive services.

5. Sources of Charitable Giving • Title goes here.

6. Campaign History

7. Key Dates • October 23rd – Registration Deadline • November 14th – Campaign Training • November ~20th – AfH Site Update Complete • December 10th at 8 a.m. – Campaign Begins • December 31st at Midnight – Campaign Ends • Early January – Campaign Results Announced Title goes here.

8. Campaign Regions & Participants • North Region: • Alternatives to Violence of the Palouse • Family Promise of Lewis Clark Valley, Inc. • Family Promise of North Idaho • Family Promise of the Palouse • Fresh Start • Lewiston-Clarkston Habitat for Humanity • Sojourners' Alliance • St. Vincent de Paul North Idaho • The Guardians Foundation • Southeast Region: • Aid for Friends, Inc. • Bannock Youth Foundation • Bingham Crisis Center • Blaine County Housing Authority • CLUB, Inc. • F.A.I.T.H. • Family Care Center, dba Idaho Falls • Rescue Mission • Family Services Alliance of SE • Idaho • Jubilee House, Inc. • Lemhi County Crisis Intervention • Mini-Cassia Shelter • Pocatello Neighborhood Housing • Services, Inc. • South Central Community Action • Partnership • Southwest Region: • Advocates Against Family Violence • Canyon County Habitat for Humanity • CATCH, Inc. • Catholic Charities of Idaho • Corpus Christi House – STEP UP • Education Center • Interfaith Sanctuary Housing • Services, Inc. • Neighborhood Housing Services, Inc. • OATHS (Organization Assisting the • Homeless Student) • Supportive Housing and Innovative • Partnerships, Inc. • The Good Samaritan Home • The Jesse Tree of Idaho • The Salvation Army of the Treasure • Valley

9. 2013 Campaign Poster/Ad

10. $110,000 Grants & Match Funds Title goes here. Unique gifts of $25 or more are required to qualify for all grant prizes.

11. $88,000 in Challenge Grants Title goes here.

12. $8,000 Per Region Match Funds Southwest Sponsors: Southeast Sponsors: North Sponsors: Funds will be distributed on a pro rata basis in each region according to the total amount raised by each organization. (If one organization receives 10% of the total amount of individual gifts donated in their region, not including grant prizes, it would receive 10% of their Regional Match Fund.)

13. 2012 Campaign Leaderboard • Title goes here.

14. 2012 Social Media/Online Impact Twitter Avenues for Hope Website 210 Followers (120) 5,285 Views (3,150) 44 Tweets Facebook Foundation Email Newsletters 93 “Likes” (65) 16,137 Distributed 42 Posts 4,350 Unique recipients 7,855 Post Views 2,545 Total Opens Partners reported over 40,000 contacts were made! (2011 data) • Title goes here.

15. Challenge Rules All gifts must be made with a credit card on www.AvenuesforHope.org by December 31st at 11:59 pm (MST) to be eligible for the Challenge. Cash or checks will not be accepted or counted towards this Challenge. Donors are encouraged to make gifts of $25 or more to multiple organizations of their choice. Each donation to a different organization will be counted as an eligible gift. A donor is defined as an individual or corporation/business. An eligible or unique gift is defined as one gift of $25 or more to one organization from one donor. Multiple gifts made by the same donor to the same organization will not be counted. Nonprofits may not donate to themselves although staff can make personal gifts. Nonprofit participants cannot offer anything of monetary value in exchange for charitable gifts. The Foundation will deduct a percentage from each donation to cover the credit card transaction and processing costs, not to exceed 8%. The Foundation reserves the right to use its discretion allocating grant or match funds in the event of a tie or other circumstances. The Home Partnership Foundation is a tax-exempt 501(c)3 charitable organization. Donations are tax deductible consistent with IRC Section 170, tax-exempt number 75-3162969.

16. Links & Resources Available • Toolkit: www.homepartnershipfoundation.org • Website: www.avenuesforhope.org • Facebook: http://www.facebook.com/HomePartnershipFoundation • Twitter: @AvenuesforHope Hashtag: #IdahoHomeless • Short URL: http://bit.ly/AfH2013 • QR Tag (directs to:www.avenuesforhope.org) • IHFA Marketing will produce posters, newsletters, and regional press releases. We can customize these for your usage as well. Title goes here.

17. Toolkit Resources http://www.homepartnershipfoundation.org/avenues-for-hope.aspx

18. Toolkit: Facebook Cover Image Title goes here.

19. Campaign Success • Utilize materials provided in toolkit http://www.homepartnershipfoundation.org/avenues-for-hope.aspx • Embed your unique donation form on your website • Plan social media, newsletter, and email promotions • Promote to your board, staff, and community • Promote to donors from last year (need your list?) • Meet with local groups, elected officials, and media • Share client success stories • Appreciate your community’s support – be visible! Title goes here.

20. How can we help you? • Do you need something that is not in the toolkit? • Do you need ideas on how to integrate campaign info into your nonprofit’s communications? • Do you need ideas on how to create visibility in your community? • Do you need additional training (Facebook, Twitter, AfH website navigation, embedding forms, etc.?) • Please let us know – we’re here • to help you succeed in the campaign!! Title goes here.

21. Richard Havins Rhavins@Kimbia.com Support Representative, Client Services

22. Who Is… ? • Privately-held, founded in Austin, Texas in 2007 • Patent-pending technology • Kimbia is a Certified PCI Level-1 Solution Provider • Selected by leading national nonprofit organizations 9

23. Kimbia Match/Challenge Events 10

24. Challenge Event Priorities • Easy, quick donation process • Gifts from new donors and inactive donors • Real-time reporting and tracking of success 11

25. What has happened elsewhere?

26. Avenues for Hope 2013 Housing Challenge Marketing Tool Kit & Tips

27. Marketing Tips Focus your resources. Set a goal of a specific prize – you can’t win ‘em all. (Look at tweets from #amzgrz for examples) Ask 5-10 people to be your social media ambassadors – look for those who are engaged, relevant, influential. 21

28. Make it real: “You’re not just donating, you’re making a difference, and potentially leveraging your gift 1000x.” WHO will it help? WHAT will it do? WHERE is the evidence? Make it sharable: Use images, stories, cute animals – before you hit send, think “Why would I want to receive this? What would make me share it?” Make it personal: Make sure your emails and posts fit your authentic brand. Marketing Tips 22

29. Be a community member – retweet and share other interesting posts, too! Use the hashtag #IdahoHomeless on tweets Like Avenues for Hope on Facebook This is a contest – but it is also a cooperative effort to raise awareness about the nonprofit sector. Marketing Tips 23

30. NOW: PUBLICIZE THE EVENT – E-mails, postcards, flyers – now is the time for that “save the date” outreach if you haven’t already done it. Start the social media conversation – share your plans, especially if you have an event Develop your ‘case studies’ – examples of where a donation would go. IN THE NEXT 2 WEEKS: Pump up your people – get them talking with their networks about the challenge! The countdown begins… Follow and retweet #IdahoHomelesscontent Marketing Tips: A Timeline 24

31. DECEMBER 10th: Upload the Facebook Cover image on your organization’s Facebook page Have an email blast ready for the beginning of the 2013 Housing Challenge with live link to your donation page Re-emphasize any targeted prizes/timeslots and the difference a donation can make. DURING THE CHALLENGE: PACE YOURSELF. Share updates and milestones. Share pictures and video. Share goals throughout the day. SAY THANK YOU and encourage donors to share their donations on Facebook and Twitter. Encourage a year-end contribution Have emails ready to go throughout the campaign—especially if you are going for a specific prize! Marketing Tips 25

32. Making it Manageable You have until December 31st – pace yourself! Be a team – make sure you have roles and responsibilities assigned beforehand. Set up shifts – make sure your social marketing efforts parallel your goals for the Challenge. Use your friends – if you have social media ambassadors, give them some key messages ahead of time, encourage them to share their personal stories. Know your strengths and weaknesses. If you have 11 followers on Twitter – it’s not as likely to be of value to your messaging. But if your social media ambassadors have thousands of followers – that’s different! Take advantage of scheduling tools You can schedule posts on Facebook, use Hootsuite or other social media managers to schedule tweets – not every tweet, but enough to sprinkle in occasionally. 26

33. Just X days left to support #IdahoHomeless! Learn more and donate! www.avenuesforhope.org Gearing up to help #IdahoHomeless– your chance to help us raise $ and win thousands in prizes www.avenuesforhope.org Dec 10-31– Idaho nonprofits work together to raise $ for housing needs - #IdahoHomelesswww.avenuesforhope.org We are up for the 2013 Housing Challenge December 10-31 – what about you? #IdahoHomelesswww.avenuesforhope.org Thanks to you – we have raised X$ in just ten hours in the #IdahoHomeless! www.avenuesforhope.org We want the Early Bird prize! Donate in the next hour and help us secure a $500 prize! www.avenuesforhope.org#IdahoHomeless Sample Messaging 27

34. Home Page • Can process 90,000 gifts per hour • No down-time or waiting for pages to load • Simple, streamlined giving process for donors • Real-time reporting and tracking of donations of results at your fingertips 28

35. Search or Just Give Donors can find nonprofits by... Using the search box Clicking a region 29

36. Click A Region

37. Search by Organization Name

38. Secure Donation Form Quick, easy giving process results in happy donors and more gifts! Additional Questions • Past Donor • Anonymous 30

39. Online Confirmation Donors receive real-time confirmation on screen. 31

40. Email Receipt Delivery Email donation receipts are sent from: afh@ihfa.org Subject: Avenues for Hope Donation Received

41. Give to Multiple Nonprofits Site is designed to drive gifts to multiple organizations without distracting them from giving the first gift to your organization. 32

42. Social Media • Drive participation to reach new donors: • Facebook • Twitter • Blogs • Media websites • Corporate sponsors 33

43. Real-Time Tracking Results Site tracks and displays results in real-time… • View your organization’s success through leaderboard • Progress widget tracks number of donations and dollars raised • Real-time reporting and gift notifications 34

44. Real-time Reporting Available On-Demand in Excel via Unique Hyperlink that will be sent to your organization’s leader before the campaign starts. Example: https://reports.kimbia.com/datafeed/rest/v01/report.xls?u=DHJFJDHF6HF7FKFKKFYEB&rd=UNRGLSSS 35

45. Embedding Donation Forms on Your Website(s)

46. 1. Find the Embed Code At the bottom of each donation form, there will be an “EMBED THIS FORM”button, and one-click links to share this page with social networks. 37

47. 2. Copy the Embed Code When clicked, the “EMBED THIS FORM”button shows an one-line snippet of code. This can be copied and pasted just like a YouTube Clip, and one-click links to share this page with social networks. 38

48. The Embed Form This code renders a styled donation widget that can be placed on any Web site, blog, etc... 39

49. 3. Embed the Form On Your Page Organizations can grab the code for their donation widget and place it directly onto their own sites. All donations made on these forms will count towards the challenge goals. 40

50. Additional Embed Instructions • Widget Width: 427 pixel min; 625 pixel max • Using Blogger? • Add an HTML/Javascript Page Element • Using Wordpress? • Add a Sidebar accessory • Using Typepad? • Add a Notes TypeList 41