C orporate S ocial R esponsibility

1. Corporate Social Responsibility “Continuing commitment by a business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” (Moir, 2007:1)

2. What is CSR? • Contextual • Multi-Dimensional • Taking Responsibility • Extension of legal obligation • Marketing Tool ...But why bother?

3. Devil’s Advocate “The social responsibility of a business is to Increase its Profits” (Friedman, 1970:1) Agree Disagree

4. Origins, Trends & Developments Enforcement 50s 60s Ignorance 70s Enlightened 80s Investment The Revolution Ends? 90s

5. NOW Rationalised. Recognised. Integrated.

6. Business Case for CSR • Good reputation • Greater efficiency from waste reductions • An increasingly motivated workforce • Can increase innovation • Investors are more willing to finance you (?)

7. Celebrating CSR Advances • We all know about • We chose four companies who have been making changes • We investigated and evaluated their CSR efforts

8. Don’t be Evil • Competitive Advantage • Focus on three areas • Investments have two criteria • Make good business sense • Have long term potential to transform the industry • Google are maturing and it shows. Download Vanden’s full case study on the Wiki

9. Volkswagen • Environment • Global & Local Society • Ethics • Strategy 2018: Sustainability at the heart of corporate policy • Green Mobility Download James’s full case study on the Wiki

10. The overall Aim of 2018 Strategy: #1

11. “Brewing A Better Future” • 2010- acceleration of platforms for future growth. • Improve, empower and impact strategies. • Recognising social responsibilities. Download Seonaid’s full case study on the Wiki

12. Launched in 2007: • 7 pillars • 20 objectives • 180 commitments • 1 aim: becoming the world's most sustainable major retailer Download Tom’s full case study on the Wiki

13. CSR Matrix

14. Conclusions • Integration a key component • Progress is slow and profit driven • Financial implications • Greenwashing remains an issue • Finding balance between £ / • Organisational Responsibilities Unclear • Issues: lack of regulation and multitude of different frameworks • Failing initiatives use ‘Friedman Fallback’ A referenced presentation and our case studies will be uploaded to the Wiki

15. More. Mr Daisey and The Apple Factory The Co-operative Social Responsibility Report Innocent CSR Contaminated Haemophilia Blood Products Business in the Community Tim Jackson: Prosperity without Growth Home Documentary

16. Each slide has its references in the notes section References Barnea, A., and Rubin, A., (2010). Corporate Social Responsibility as a Conflict Between Shareholders. Journal of Business Ethics, 97 (1), 71-86. Basu, K., and Palazzo, G. (2008) Corporate social responsibility: a process made of sense making. Academy of management review, 33 (1), 122-136Benabou, R., and Tirole, J., (2010) Individual and Corporate Social Responsibility. Economica, 77 (305), 1-19. Burchell, J., (2008) The corporate social responsibility reader. 2nd ed. Oxon: Routeledge. Business in the Community, (2003). The Business case for being a responsible business. [online] available at: http://www.bitc.org.uk/resources/publications/cr_business_case.html [accessed 12/01/2012] Carroll, A. (1979) A three dimensional conceptual model of corporate performance. The academy of management review, 4 (4), 497-505. Dahlsrud, A., 2008. How Corporate Social Responsibility is Defined : an Analysis of 37 Definitions. Corporate Social Responsibility and Environmental Management, 13(November 2006), p.1-13. Available at: http://www.csr-norway.no/papers/2007_dahlsrud_CSR.pdf. Fisher, C., and Lovell, A., (2009) Business ethics and values: Individual, Corporate and International Perspectives. 3rd Ed. Harlow: Pearson Education. 296. Friedman, M., 1970. The Social Responsibility of Business is to Increase its Profits W. C. Zimmerli, M. Holzinger, & K. Richter, eds. The New York Times Magazine, 32(13), p.173–178. Available at: http://www.springerlink.com/index/M2141PP14981487H.pdf. Google, (2011). Google Giving. [online] available at: http://www.google.org/giving.html [accessed 03/01/2012]Heineken, (2009) Brewing a better future [online] available at: http://www.heinekeninternational.com/vision Jackson, T. (2009). Prosperity without growth: economics for a finite planet: London: Earthscan. Kärnä, J., Hansen, E. & Juslin, H., 2003. Social responsibility in environmental marketing planning. European Journal of Marketing, 37(5/6), p.848-871. Available at: http://www.emeraldinsight.com/10.1108/03090560310465170. Mithel, R., and Agle, B., and Wood, D., (1997) Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review, 22, 853-866. Moyo, Dambisa., (2009). Dead Aid: Why aid is not working and how there is another way for Africa. London: Penguin Publishers Nielsen, A., and Thomsen, C., (2007).Reporting CSR – what and how to say it? Corporate Communications: An International Journal. 12 (1), 25-40. Norburn, C., (2011). NCS says M&S energy use cut by 30%. [online] available at: http://www.placenorthwest.co.uk/news/archive/10746-ncs-says-m-and-s-energy-use-cut-by-30.html Spitseck, H., (2009) The Development of Governance Structure for Corporate Responsibility. Corporate Governance: International Journal of Business in Society. 9 (4), 495-505. Wood, D., (1994). Business and Society, Harper Collins, New York.