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Improving Your Section/Branch Newsletter & Website

Improving Your Section/Branch Newsletter & Website. Sean P. Merrell, P.E., PTOE Dallas Branch President & Communications Chair Texas Section Centennial Celebration Chair. History of Dallas ASCE Website. Feb 2007 - Houston Branch contracted with Schipul to create branch website - $10,000

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Improving Your Section/Branch Newsletter & Website

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  1. Improving Your Section/Branch Newsletter & Website Sean P. Merrell, P.E., PTOE Dallas Branch President & Communications Chair Texas Section Centennial Celebration Chair

  2. History of Dallas ASCE Website • Feb 2007 - Houston Branch contracted with Schipul to create branch website - $10,000 • Sep 2008 - Dallas Branch copied template from Houston - $3,000 • 2010 & 2011 - Won Outstanding Section & Branch Web Award

  3. Website/Newsletter Stats • Web hosting - $395/month (500 - 2,500 members) • $195/month (150 – 500 members) • $99/month (<150 members) • 2,500 receive electronic newsletter • 1,518 Subscribing members in Dallas Branch • 50 website/newsletter sponsors • $200 to sponsor for 1 year • Meeting sponsorship $100 off if website/newsletter sponsor • 175 – 200 RSVP for meetings online each month • 2/3 pay online via Paypal

  4. Website Analytics • Google Analytics – FREE!! • http://www.google.com/analytics/ • Recent site usage stats • 1,153 Visits • 4,353 Page views • 3.78 Pages/Visit • 02:36 Avg. Time on Site

  5. Other Communication Media • Snail mail (post cards) • Social Media • Facebook • Google + • Linkedin • Twitter • Youtube

  6. Communication Basics • Who is your audience • Members • Civil Engineers (Non-Members) • Younger members/students • POTENTIAL CLIENTS • Share ideas (social media) • Clear message • Too little information bad • Too much information worse • Update frequently • Timely posting of info • Set deadlines for material

  7. Website Evaluation Criteria • Navigation • Use of correct ASCE logo/shield • Attractive design /layout • Effective use of space • Effective use of graphics/banners to convey important information • Deduct for articles/graphics that appear cluttered or disarrayed • Clear consistent style - no more than 3 fonts used on any page • Articles are relevant to a large cross section of members • The most important/news worthy articles are featured on home page • Deduct for each grammatical error • Regional and national issues addressed in articles • Newsletter is on website • Hotlinks • Branch (if applicable) • Younger Members (if applicable) • Student Chapters • Section and Branch Local Committees • Media/Public Relations Contact

  8. Website Evaluation Criteria • Calendar of upcoming events • Listing of local officers & committee chairs • Recognition of current local achievers/awardees • President’s Message • Membership information • Feedback page • Link to ASCE national web site • Effective use of photos • Timeliness of information • Job Listings • ASCE Central number listed (1-800-548-ASCE) • ASCE/GSD staff contact listed • Branch news on Section Web Site • Any unique features/articles

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