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MMR 101. MMR Information. What is an MMR? M arketing M aterials R equest When does TM use an MMR? After TM does business planning, TM fills out appropriate MMR. Where do I get the updated form? Refer to e-mail or check xeno internal site. MMR Process.
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MMR Information • What is an MMR? • Marketing Materials Request • When does TM use an MMR? • After TM does business planning, TM fills out appropriate MMR. • Where do I get the updated form? • Refer to e-mail or check xeno internal site.
MMR Process *It’s specified in TBP what program is implemented per doctor: starter dose, couponing, stock donation, etc. TM does Business Plan w/ Program per MD/ Drugstore TM fills out MMR form COMPLETELY and emails to BDM *See succeeding slides on how to properly fill out MMR form with complete details. BDM cross-checks/endorses to PM. *MMR will not be processed w/o BDM endorsement. PM approves MMR to logistics * give maximum 2 days for verification and approval Logistics receives approved MMR and sends to TM (see timeline) *refer to timelines specific for Manila-based and Provincial-based IT receives all sent out MMRs from Logistics and publishes monitoring sheet. *Monitoring sheet is published for evaluation of Sales on spending and Marketing for Programs Implemented per Product
PM ASSIGNMENTS FOR MMR *e-mail ALL MMRs of the district to the assigned PM only. This is regardless of product assignments. All PMs have a copy of programs.