Seminar 4 – Part 2 Mobile Commerce Ref: Chapter 7: Turban and Volonino

1. Seminar 4 – Part 2Mobile CommerceRef: Chapter 7: Turban and Volonino

2. Learning Objectives • Discuss the characteristics, attributes, and drivers of mobile computing and m-commerce. • Understand the technologies that support mobile computing. • Discuss m-commerce applications in financial and other services, advertising, marketing, and providing of content. • Describe the applications of m-commerce within organizations (mobile enterprise, intrabusiness). • Understand B2B and supply chain applications (interorganizational) of m-commerce.

3. Learning Objectives cont’d 6. Describe consumer and personal applications of m-commerce. • Describe location-based commerce (l-commerce). • Discuss the key characteristics and current uses of pervasive computing. • Describe the major inhibitors and barriers of mobile computing and m-commerce.

4. Problem – Competition is fierce; profit margins low. Bloom needs appropriate technology to compete with Wal-Mart. • Solution – Wireless technology – mobile checkstands, scanners, handhelds, Wi-Fi, RFID. • Results – Better customer service & speedier checkout; higher employee productivity; fewer employees overall.

5. Wi-Fi – What is it? • Wi-Fi stands for "Wireless Fidelity" is a trademark of the Wi-Fi Alliance • A Wi-Fi enabled device such as a personal computer, video game console, mobile phone, MP3 player or personal digital assistant can connect to the Internet when within range of a wireless network connected to the Internet. • The coverage of one or more (interconnected) access points — called a hotspot — can comprise an area as small as a few rooms or as large as many square miles. • Coverage in the larger area may depend on a group of access points with overlapping coverage. • In addition to private use in homes and offices, Wi-Fi can provide public access at Wi-Fi hotspots provided either free-of-charge or to subscribers to various commercial services. • Organizations and businesses - such as those running airports, hotels and restaurants - often provide free-use hotspots to attract or assist clients. • Enthusiasts or authorities who wish to provide services or even to promote business in selected areas sometimes provide free Wi-Fi access. Wi-Fi® Technology Enabling Economic and Social Development in Rural and Urban India

6. How Wi-Fi works.

7. Value Added Attributes that Drive Development of M-Commerce • Ubiquity – refers to the attribute of being available at any location at any given time. (ex: smart phone or PDA) • Convenience – Internet enabled; many available hot spots. • Instant Connectivity – quick connections to Internet, intranets, other mobile devices & databases. • Personalization – preparation of customized information for individual consumers. • Localization of products & services – wireless device has GPS.

8. Drivers of Mobile Computing & M-Commerce • Widespread availability of mobile devices – 50% of world population will use mobile phones in 2008. • No need for a pc – smart phone may soon become foremost tool connecting people to Internet. • Handset culture – widespread use of cell phones. • Declining prices, increased functionalities – declined by 50% in recent years while functionalities increase. • Improvement of bandwidth – 3G & 3.5G

9. Drivers of Mobile Computing & M-Commerce (cont’d) • Centrino chip – connects to wireless LAN; low usage of electricity; high level security. • Availability of Internet access in automobile – numbers of availability continue to increase. • Networks – 3G, 4G, and adoption of Wi-Fi as wireless LAN.

10. Apple’s iPad • a tablet computer developed by Apple Inc. Announced on January 27, 2010, it is part of a category between a smartphone and a laptop computer.

11. Landscape of M-Computing

12. Barriers to Commercial Wi-Fi Growth • Cost – • it’s readily available; why pay for it? • Security • War Driving

13. Mobile Banking & Stock Trading • Services offered include: bill payments & money transfers; access administration & check book requests; balance inquiries & statements of account; interest & exchange rates; sale/purchase of stocks. • Increasing % of banks offer mobile access – financial & account information. • Mobile Wallets • Wireless Bill Payments

14. Mobile Banking at Home……..

15. Shopping from Wireless Devices

16. M-Commerce Applications – Purchasing a Movie Ticket

17. Advertising and Content Providing • Target Advertising - Facebook • Getting Paid to Listen to Ads • Mobile Portal • Voice Portals

18. Mobile Enterprise Applications • Supporting salespeople during customer visits • Supporting field employees during repairs • Supporting traveling of employees • Supporting employees working within the organization • Supporting employees driving trucks

19. M-Applications - Examples • Retailing • Sales Force Automation • Hospitals • Employee Tracking • Wearable Devices • Job Dispatch Image of the ZYPAD wrist wearable computer from Arcom Control Systems

20. Intrabusiness Applications and Others • Inventory Management • Customer Service • B2B Applications • Others • Mobile Entertainment • M-Government

21. Mobile Applications in Sports Nike iPod Nano

22. Location-Based Services • location-tracking technology in mobile networks to target consumers with location-specific advertising on their mobile devices. • marketer-controlled information specially tailored for the place where users access an advertising medium

23. A smart phone with GPS system in l-commerce.

24. Global Positioning Systems (GPS) For wikipedia & much more, click here! Artist's conception of GPS satellite in orbit Automotive navigation system in a taxicab Civilian GPS receiver ("GPS navigation device") in a marine application GPS receivers are now integrated in many mobile phones.

25. Location-based services involving maps

26. Pervasive Computing • a post-desktop model of human-computer interaction in which information processing has been thoroughly integrated into everyday objects and activities. • Engaging in many computational devices and systems simultaneously, and may not necessarily even be aware of doing so. • Examples • Home Lighting • Water Control – sensors • Home Security • Home Entertainment • Smart Cars – Collision Avoidance

27. RFID • Radio-frequency identification (RFID) • applied to or incorporated into a product, animal, or person for the purpose of identification and tracking using radio waves. • Some tags can be read from several meters away and beyond the line of sight of the reader.

28. RFID Animal management using RFID technology. Santa Gertrudis cattle: The calf has an Electronic Ear Tag and herd management tag (yellow).

29. How RFID works

30. Managerial Issues • Ethical & legal issues. • Implementation issues. • Failures in mobile computing & m-commerce. • Mobile device management plans are too often non-existent.

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