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May 2011

May 2011.

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May 2011

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  1. May 2011

  2. Personnel World Objectives:Business Branding – New owner wants to reach potential customers with high skill-level positions to fillContinue to reach jobseekers using CareerBuilder.com products: Job Postings and Resume DatabaseCapitalize on the fact the business has been locally owned and headquartered in Lansing, MI for over 30 years

  3. Now introducing Yahoo! Users Start And End Their Day on Yahoo!

  4. Yahoo! is a leader: ranked in top 3 in 23 key categories Source: comScore, Media Metrix, February 2011, Base: P2+ U.S. data, Note: Homepages is not a traditional category in comScore’s service. Monthly figures unless otherwise indicated, Note: Rankings are based on unified data (hybrid) Yahoo! Monthly Unique Visitors (000) Noted in Yellow

  5. Yahoo! Is a Life Engine: Search + ContentSearch Marketing plus Display Advertising

  6. Job Branding JobBranding Stats: 20%+ lift in EOI Ability to tell your story EOI focused on your brand Without Branding Vs Branding

  7. file:///C:/Documents%20and%20Settings/twahl/Desktop/LJ-SPAD110516_100425.htmlfile:///C:/Documents%20and%20Settings/twahl/Desktop/LJ-SPAD110516_100425.html file:///C:/Documents%20and%20Settings/twahl/Desktop/LJSPAD110517_121633.html

  8. Option A: • 250 Classified print liner ads (8 line minimum) • (24) 30-day CareerBuilder.com job postings (2 per month) • Investment: $1,207 per month • Option B: • 250 Classified print liner ads • (12) 30-day CareerBuilder.com job postings (1 per month) • 600,000 digital impressions – lsj.com (50,000 / month) • 1,200,000 digital impression – yahoo.com (100,000 / month) • Investment: $1,332 per month • Option C: • 250 Classified print liner ads • (12) 30-day CareerBuilder.com job postings (1 per month) • Resume Database (1,500 resume saves / month) • 600,000 digital impressions – lsj.com (50,000 / month) • Investment: $1,452 per month • Option D: • 250 Classified print liner ads • (12) 30-day CareerBuilder.com job postings (1 per month) • Resume Database (1,500 resume saves / month) • 600,000 digital impressions – lsj.com (50,000 / month) • 1,200,000 digital impression – yahoo.com (100,000 / month) • Investment: $1,832 per month

  9. CareerBuilder.com Training Available • Learn Job Posting Optimization, Resume Data Base, Candidate Controls, • Screeners, Folders, & Letters, and more! • 1 – on – 1 Phone / Website Training with your Account Manager in Atlanta. • CB.com Webinars: Beginner and Advanced training offered weekly on CB.com. • On Demand: Tutorials available when YOU are available. • Me! I am available for in-person training when questions come up. • Tiffany Wahl • Recruitment Advertising Account Executive • 517/377.1101 or twahl@lsj.com

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