1 / 11

The Ad & the Ego

The Ad & the Ego. Average American exposed to 1,500 ads a day. Advertising:. Serves as education & propaganda Tells us who we are & who we should be Makes the world appear to be a certain way “Sells” a pervasive set of values. Advertising teaches us that:. Happiness can be bought

malaya
Download Presentation

The Ad & the Ego

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Ad & the Ego

  2. Average American exposed to 1,500 ads a day

  3. Advertising: • Serves as education & propaganda • Tells us who we are & who we should be • Makes the world appear to be a certain way • “Sells” a pervasive set of values

  4. Advertising teaches us that: • Happiness can be bought • There are instant solutions to life’s complex problems • Products can fulfill us

  5. What gives advertising its power? • Works on an unconscious level • Gets us to believe we’re not influenced

  6. Third-person effect • People think others, but not themselves, are affected by media

  7. Advertising: • Originally delivered audience to advertisers • Now creates market for products

  8. Function of advertising “Production of discontent in human beings” – Bernard McGrane • We compare ourselves to images in ads • This makes us feel insecure • Encourages us to purchase things we don’t need

  9. Ads work on the symbolic level • The word “gives way to the image” • The process is unconscious • Appeal to feeling rather than to the intellect

  10. Which model of media effects do the creators of this video appear to subscribe to? • Minimal effects • Two-step flow • Powerful effects

  11. Explain the following: Advertising is a tool of socialization Advertising is the dream life of culture

More Related