JRN 302: Introduction to Graphics and Visual Communication - Proximity, tri-fold brochure

1. JRN 302: Introduction to Graphics and Visual Communication- Proximity, tri-fold brochure Thursday, 7/24/14

2. Class Objectives • Lecture • Design Principle: Proximity • Project Discussion: Trifold brochure • Homework assignments • Read Chapter 2 • Suggestion: Start on your brochure

3. Design Principle of Proximity • Position related/similar items together • Make them appear as a cohesive group rather than fighting for individual attention • Implies closeness or relationship of items • Also allows for easier understanding of items • Think of a menu- all appetizers are in one area, all entrees in another • Is yet another way for a designer to control where the eye goes and the stopping and starting of the reading

4. Proximity and Novice Designers • Very often, novice designers try to fill up the entire space of a design • When pieces of a design are scattered all over, the page appears unorganized and the information may not be instantly accessible to the viewer. • Do not fear white space created by moving elements because of using proximity.

5. Proximity • Can achieve proximity by physically moving elements closer to each other • Quick test is to squint at design and look for chunks of visual data • Make it without a doubt that elements go together • Esp. if your audience is quickly looking at design

6. Example of use of proximity • Ask yourself these ?s for each… • Where do you first look? • Where do you look next? • How do your eyes travel around the design? • How fast can you access information?

7. Example 2 • Top design definitely has everything together… • But proximity is more than just placing all elements near each other; try to have an reason why groupings occur • Bottom design, 3 readings being close together show they are connected • While bottom information is further away

8. Proximity • Answers the “who”, “what”, “when”, “where” questions quickly • You don’t lose the viewer because they just give up • Clear communication of message is better than amateur design

9. Proximity and Your Project • Look at examples in your book of what information should go together • Again, do not fill up a design/page just because there is the space • White space is a good thing

10. Why design a trifold brochure? • http://nine3nine.com/print-trifold-brochure-design-2/ • http://creatingimpressions.files.wordpress.com/2012/10/hobbymaster-trifold-brochure-01-01.jpg • http://www.chuckthomas.com/rrock/rrads.htm • http://www.visiblelogic.com/blog/2011/02/6-tips-for-tri-fold-brochure-design/ • They fit into • Envelopes • Display racks • Who uses it • Sales people • Trade show exhibitors want something that can be handed out to prospects. • Consumers request printed information about products and services.

11. Part 2A: Trifold Brochure • Elements you need in your design • Your logo • Photographs and/or illustrations (again, has to be 300 ppi) • Have to be original/taken by you or downloaded off of sxc.hu (and then turned to TIFFS) • Resizing and resampling homework should have prepared you to make 300 ppi images now

12. Part 2A: Trifold Brochure • Elements you need in your design • Copy/text • You have to write all of this content by yourself • Be sure to proof for grammar and spelling • This is where people get the most points off in spelling/grammar for part 2 (10 points possible out of 100) • This brochure should help achieve your goal (which you wrote way back in your company write-up.) • Color printout from lab computer (which means bleeds won’t print), taped/ glued/ printed 2-sided (not stapled or not assembled)

13. Trifold Brochure Design • 1. Front cover provides enough content to get the reader to open the piece and read more • Not a lot on the front in terms of text and images because space is limited yet you don’t want too much clutter • Include logo, company name, a tag line/slogan • Can also include a short amount of text (almost like a title to the brochure) • Can also include an image

14. Trifold Brochure Design • 2. Back cover is least likely to be read • Definitely include all contact information • May also include a map (we’ll demo) • May also include a color or image • May be set up to be mailed

15. Trifold Brochure Design • 3. Front inside panel is very important. • State the reasons why the product or service that is being promoted is the best and the most suitable for clients. • May want to summarize best point from 3 panel spread (so design this panel last) • May also want to include some contact information (tel, website) here • It’s ok if it’s redundant. • May want to include testimonials.

16. Trifold Brochure Design • 4. Inside 3 panel spread • Detailed description of the different activities, products and services of the company. • Weakest design is center aligning everything into 3 columns • Spread an image or text over multiple panels Use different text and photo alignment, kerning, leading

17. Suggestions • Avoid inside of brochure = 3 columns centered on all • Can do 2 columns (one very large, one wide panel) • Can do 3 columns with various alignments • Try to have the look be consistent from panel to panel • Body copy on inside panel will be no more than 10-12 points

18. Other things • Don’t use more than 3 typefaces • Images placed need to be flattened TIFFs or transparent TIFFs • Must have coherence between the inside and the outside panels • May have the same graphic elements, color, text on all panels • Try to vary these elements slightly to avoid monotony.

19. Other things • This is the most important and viewed the heaviest for the design portion of p2 grade. • Don’t procrastinate this • Don’t give 24 point typeface and consider it done = incomplete • Don’t leave too much empty space (as opposed to white space) = incomplete • It is up to you to find good examples of trifold brochures.

20. Printing 2-sided on lab printers • You can either print 2 pages and tape (not staple) or glue them together • Or you can try to print one 2-sided printout • Note that you may need help from the lab attendant to do this • Or, you will have to do this by trial and error on your own • Just make sure one side (interior or exterior) has folds that line up

21. Brochure Templates • Can use templates instead of measuring where to fold • Types of trifold brochures • C fold (most common) • Two ways to fold it (determines where your cover is) 2 long panels, one shorter • Z fold • All panels are same size • Remember, the lab printer does not print all the way to the edge • So you don’t receive points off for this!

22. Can use these templates for C-fold only • Copy these two files to your drive/area where you are saving files… may need to add .tif to name • 8.5x11_trifold_in.tif (more important) • 8.5x11_trifold_out.tif • Create an InDesign file with 2 pages • <File <Place • Create a second layer (so you can turn the visibility OFF/ON the template layer) • Be sure to hide this layer when you print • Suggestion is to use very light, thin tick mark fold lines at top and bottom of 2 folds on inside spread