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There’s only one Rainbow

There’s only one Rainbow. There’s only one Rainbow. Objective/Situation reclaim leadership-level awareness and build preference through “growth strategies” by advertising in local and regional markets. Strategy

malcolm-holcomb
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There’s only one Rainbow

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  1. There’s only one Rainbow

  2. There’s only one Rainbow • Objective/Situation • reclaim leadership-level awareness and build preference through “growth strategies” by advertising in local and regional markets. • Strategy • To breakthrough we chose a visually striking direction that uses the Rainbow as a metaphor — portraying the hospital as a protector, partner, and resource for one-of-a-kind care. • Results • Very positive — achieving and surpassing goals in recall, breakthrough and establishing a look and feel for the UH Rainbow brand that can live well into the future.

  3. There’s only one Rainbow

  4. There’s only one Rainbow • Achieved Goals • Response to the campaign has been very positive — achieving and surpassing goals in recall, breaking through the competitive clutter. • Positive volume trends noted in 2011. Inpatient discharges and outpatient services, including emergency department and urgent care visits, primary and specialty care visits and surgeries were up in 2011 by 5 to 12 percent over 2010.

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