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Introduction to PR

Introduction to PR. 2014. Introductions. Your name Your PR experience An interesting fact about you. Aims of the session. Introduce the PR team What is PR? The benefits of PR Aims for 2014 PR opportunities When PR goes wrong Agreed protocols. The PR & Marketing team. What do we do?.

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Introduction to PR

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  1. Introduction to PR 2014

  2. Introductions • Your name • Your PR experience • An interesting fact about you....

  3. Aims of the session • Introduce the PR team • What is PR? • The benefits of PR • Aims for 2014 • PR opportunities • When PR goes wrong • Agreed protocols

  4. The PR & Marketing team

  5. What do we do? • Press releases • PR Campaigns • Copywriting • Press office • Crisis management • Social media • Event support • Photography • Internal communications

  6. What is PR? It’s not....

  7. What is PR? (Cont.) • PR is.... • Frequently more cost effective than advertising • And can have more impact

  8. Exercise

  9. What makes a good news story? • Human interest • Calendar events • Schools and other partnerships • Eye-catching photography • Facts, figures and milestones

  10. What makes a good news story? (Cont.)

  11. Plans for 2014 • Our overarching strategy is ‘to have a first aider on every street in Wales’ • First aid for sport • BabySafe • First aid for schools • Youth recruitment • Overall aims; raise awareness, increase donations, increase bookings, recruit volunteers

  12. How can you help? • PR representatives ‘in the field’ • Raising awareness and • Building relationships in the community • Feed into the organisation’s overall PR plans • Calendar

  13. When it goes wrong... • Crisis management • All press enquiries, filming/photography requests MUST go to the main press office 029 2044 9500 / 07584 701334 • Never speak off the record

  14. Protocols • Press release sign offs • PR briefs • All enquiries and requests to press office

  15. Any questions?

  16. Coffee break See you in five minutes

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