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11 Simple Things You Can Do Next Week to Make More Money Selling SSL. Bob Angus, VeriSign. 11 Simple Things You Can Do Next Week. Talking about tactics No extra resources No budget requests Join the VeriSign Partner Program Visit us at Booth 9. 11 Simple Things You Can Do Next Week. #1
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11 Simple Things You Can Do Next Weekto Make More Money Selling SSL Bob Angus, VeriSign
11 Simple Things You Can Do Next Week Talking about tactics No extra resources No budget requests Join the VeriSign Partner Program Visit us at Booth 9
11 Simple Things You Can Do Next Week #1 Show the VeriSign Secured Seal
Show the VeriSign Secured Seal Home page Shopping cart Checkout Log-in screens Privacy Policy
11 Simple Things You Can Do Next Week #2 Give your Sales Team a Cheat Sheet
Give your Sales Team a Cheat Sheet Value sound bites Response to price objections Facts at their fingertips Customer stories Update regularly
11 Simple Things You Can Do Next Week #3 Default to 3 Year Term
11 Simple Things You Can Do Next Week #4 Always Add an Upsell
11 Simple Things You Can Do Next Week #5 Give an Offer, Don’t Give Away Profits
Give an Offer, Don’t Give Away Profits Offers that drive desired action Segment your customers First time visitors Infrequent buyers Loyal, high profit customers
11 Simple Things You Can Do Next Week #6 Use Keywords, Not Tech Terms
Use Keywords, Not Tech Terms SSL vs. secure sockets layer 673,000 74,000 18,100 320
11 Simple Things You Can Do Next Week #7 SEO for Massive Traffic
SEO for Massive Traffic Google Keyword Tool URLS, titles, headlines, image tags, text links BOLD and italics Mix it up, don’t keyword stuff
11 Simple Things You Can Do Next Week #8 “Crawlability”
“Crawlability” Sitemap page Navigation – Use text Feed search engines fresh content Customize your 404 error page Use 301 redirects, not 302 redirects
11 Simple Things You Can Do Next Week #9 Never a Null Moment
11 Simple Things You Can Do Next Week #10 Show the Green Bar
11 Simple Things You Can Do Next Week #11 Get a Testimonial… with Metrics
11 Simple Things You Can Do Next Week BONUS #12 Grab the latest guides, case studies, and sales tools available in the VeriSign Partner Center
Questions & Answers Check out our blogs: http://blogs.verisign.com Follow me on Twitter: http://www.twitter.com/bobangus My VeriSign Personal Identity: http://bobangus.pip.verisignlabs.com Q&A