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Safe Harbor Statement

Safe Harbor Statement.

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Safe Harbor Statement

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  1. Safe Harbor Statement Certain statements contained in this presentation may be deemed to be forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, and TASER International intends that such forward-looking statements be subject to the safe-harbor created thereby. Such forward-looking statements relate to: 1) expected revenue and earnings growth; 2) the Company’s estimations regarding the size of its target markets; 3) the ability of TASER to successfully penetrate the law enforcement market; 4) the growth expectations for existing accounts; 5) the ability of TASER to expand its product sales to the private security, military and consumer self-defense markets; and 6) the Company’s target business model. TASER cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements herein. Such factors include, but are not limited to: 1) market acceptance of the Company’s products; 2) TASER’s ability to establish and expands its direct and indirect distribution channels; 3) TASER’s ability to attract and retain the endorsement of key opinion-leaders in the law enforcement community; 4) the level of product technology and price competition for the Company’s Advanced TASER product; 5) the degree and rate of growth of the markets in which TASER competes and the accompanying demand for its products; and 6) other factors detailed in the Company’s filings with the Securities and Exchange Commission.

  2. ADVANCED TASER M26

  3. Effective Range

  4. Ohio State Highway PatrolAll Patrols Carry M26 (Click on image above to start video. Click once to pause.)

  5. TASER vs. OC SprayRCMP Testing

  6. TASER ResultsOrange County Sheriffs, Florida

  7. Reduction of Deputy InjuriesOrange County Sheriffs, Florida

  8. Cost Benefit ModelAnnual Savings • Officer Injury reduction: $368 / Officer

  9. Suspect Injuries Dropped First Top-10 City to Deploy to All Patrol Officers Phoenix PD Field ResultsAll Patrols Carry M26 72%

  10. Los Angeles SheriffsAnalysis of Potential Savings Estimated liability savings: $2,500,000 M26 averted 3 potential shootings in first year alone.

  11. Cost Benefit ModelAnnual Savings • Officer Injury Reduction: $368 / Officer • Liability Reduction: $294 / Officer • Suspect Injury reduction ??? • Initial Cost: $741 / Officer • Net Year 1 Cost: $ 76 / Officer • Months to Break Even: 13.7

  12. 5 Year Lease OptionEl Paso (1091 Officers) Example • Taser Initial Cost: $ 808,059 • Annual Cartridge Purch (4x): $ 99,117 • Total 5 year cost: $1,204,527 • Monthly Lease Cost: $ 22,789 • Annual Lease Cost: $ 273,468 • Annual Est. Savings: $ 724,882 • Net Annual Savings: $ 451,414

  13. US Potential Market (TAM) *Based on U.S. Handgun ownership: 30-35 million households. **non-gun owning households

  14. Group % of Total Police TASER M-26 40,000 100% U.S. Police 1,100,000 3.6% Global Police 12,000,000 0.3% Police Market Penetration

  15. Truly Incapacitating Specially Modified MX Animal TASER (Click in area above to start video)

  16. Pricing & Margins Distributor End User ITEM Price Price Margin CARTRIDGES: $12-15 $15-18 50-60% ADVANCED TASERS: $300 $400 72-78%

  17. Financial Performance(in thousands) 1999200020012002 Revenue: $2,366 3,499 6,800 9,843 Earnings Per Share: $(0.52) (0.19) 0.22 0.07 2.8 Million Shares Outstanding * Company Projections

  18. Financial Performance(in thousands) 20012002 Revenue: $ 6,853 $ 9,843 up 44% Gross Margins: 57% 56% Net Income: $ 515 $ 209 Basic Earnings Per Share: $ 0.22 $ 0.07 2.8 Million Shares Outstanding Post Offering

  19. 2002 Marketing Investments

  20. Goal 2001 2002 Revenue 100% 100% 100% Gross Margin 64% 57% 56% R&D 5% 0.1% 1.4% SG&A 39% 46% 51% Op. Profit 20% 11.3% 3.6% Inv. Turns 8 14.4 8.3 DSO (days) 29 37.6 39.4 Effective Tax Rate 40% 17% 45% Target Business Model * One time tax benefit

  21. Stock Data IPO Date: May 8, 2001 Price on 3/03/03: $4.00 Trading Range: $3.30-$21.01 (since unit split) Market Capitalization: $11.2 million Shares Outstanding: 2.8 million Float: 1.8 million EPS (mrq): $0.02 basic EPS (2002): $0.07 basic

  22. Nasdaq: TASR,TASRW Phil@TASER.COM (Chairman) Kathy Hanrahan (CFO)

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