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Managing Channel Partner Export Compliance Marla Lyon – Trade Compliance Manager Avid

Managing Channel Partner Export Compliance Marla Lyon – Trade Compliance Manager Avid. About Avid. Founded in 1987, pioneered digital video editing on a computer Global leader of digital audio and video solutions 2,100 employees worldwide Headquarters: Burlington, MA

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Managing Channel Partner Export Compliance Marla Lyon – Trade Compliance Manager Avid

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  1. Managing Channel Partner Export Compliance Marla Lyon – Trade Compliance ManagerAvid

  2. About Avid Founded in 1987, pioneered digital video editing on a computer Global leader of digital audio and video solutions 2,100 employees worldwide Headquarters: Burlington, MA Sales/Revenue Mix: Direct – 40% Channel Partners – 60 % FY 2010 Revenue: $678,522,000 Commerce Control List: EAR99, Categories 4 and 5 Jurisdiction: U.S. EAR = 100% Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish

  3. About Avid We’ve earned hundreds of prestigious awards, including, 14 Emmys, 1 Grammy and 2 Oscar statuettes. One or more Avid solutions was used to produce the top 10 Oscar nominated films for 2010. For nine years running, every nominee and winner for a Sound Editing Oscar has used Pro Tools First-ever A.C.E. Eddie Award for Technical Excellence We have the world’s largest collection of online music scores with more than 80,000 members and 91,500 scores available for download. 13,000,000 unique registered customers use Avid home video editing solutions to create videos for personal enjoyment.

  4. Our Products VENUE Pro Tools Mbox InGame ISIS 5000 Keyboards MC Artist Controller Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish

  5. Our Customers Creative Enthusiasts Media Enterprise Professional • Home video makers • Amateur musicians • DJs • Serious hobbyists • Broadcast networks • Cable operators • Station groups • Local broadcasters • Government agencies • Sportscasters • Enterprise content creators • Independent editors and audio engineers • Facilities owners • Live sound mixers • Educators and students Source: IABM 2009 update document;  Frost & Sullivan 2010, MI Sales Trak 2009-2010, NPD, GFK, Music trade magazines 2010

  6. Avid Sales Channels • Resellers • Professional Audio Products • Professional Video Products • Major Retail Chains • Consumer Audio Products • Consumer Video Products • Direct Sales • Broadcast Networks • Ecommerce Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish

  7. Managing Channel Partner Compliance • Channel Partner Contracts • Export Compliance Language • Channel Partner Website • Export Compliance Page • Links to BIS, OFAC websites • Channel Partner Communications Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish

  8. Managing Channel Partner Compliance - Contracts Channel Partner Contracts – Export Compliance Language Define Export and Reexport Explain Channel Partner’s responsibility to comply with export control regulations, both U.S. and other countries • Screening responsibilities • Licensing responsibilities Provide website links for additional information Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish

  9. Managing Channel Partner Compliance - Website Channel Partner Websites – Export Compliance Page Overview of regulations Restricted Parties regulations and website • Entity List • Denied Persons List • Specially Designated Nationals List Embargoed Destinations and websites Related External Links • Other countries’ export control websites Notice and Disclaimer • Providing information as general guideline • Entity exporting the product is responsible for being knowledgeable of the regulations Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish

  10. Managing Channel Partner Compliance – Communications Channel Partner Communications Updates to Export Compliance page Send alerts on rapidly changing events (i.e Libya) Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish

  11. Managing Channel Partner Compliance – Ecommerce Who is the USPPI? Export Compliance Statement of Work (SOW) Export Compliance Addendum Definition of Terms Screening Responsibilities – • Antiboycott • Sanctioned Parties • Embargo Screening AES Filing Recordkeeping Responsibilities Compliance Contacts Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish

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