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The U in YouTube: Recruiting, Promoting and Outreach with a YouTube Channel

The U in YouTube: Recruiting, Promoting and Outreach with a YouTube Channel. Colleen Lin District Web Site Content Developer Dallas County Community College District. Stuart Glogoff Sr. Consultant, Learning Technologies University of Arizona. Introduction.

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The U in YouTube: Recruiting, Promoting and Outreach with a YouTube Channel

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  1. The U in YouTube: Recruiting, Promoting and Outreach with a YouTube Channel Colleen LinDistrict Web Site Content Developer Dallas County Community College District Stuart GlogoffSr. Consultant, Learning TechnologiesUniversity of Arizona

  2. Introduction • Act 1: Balancing IT's Role in the Enterprise • Presenting an overview of how our two institutions are using a YouTube channel to recruit students, promote programs, and reach out to parents, alumni and the community • YouTube’s analytics • Challenges • Q & A EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  3. Why Videos? Why YouTube? • Nov. 2008 comScore Video Metrix service reported • 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer) • more than 146 million U.S. Internet users watched an average of 87 videos per viewer in November 2008 • 77% of the total U.S. Internet audience viewed online video • average online video viewer watched 273 minutes of video "Americans View 34 Percent More Online Videos in November 2008 Compared to Year Ago," comScore, January 5, 2009. http://www.comscore.com/press/release.asp?press=2660 EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  4. May You Live In Interesting Times • Colleges & universities are looking for ways to: • deliver new media to students, parents, alumni, and funding agencies • leverage investments made in producing marketing videos • provide promotional materials where prospective students are at (and looking for it) EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  5. Dallas County Community College District youtube.com/DCCCDCollege EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  6. University of Arizona youtube.com/arizona EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  7. Implementation youtube.arizona.edu EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  8. Recruiting EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  9. Promote Programs EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  10. Promote Programs EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  11. Reaching Parents from cartoonist Greg Williams’ WikiWorld, a weekly comic published by The Wikipedia Signpost EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  12. Noel-Levitz's "The E-Expectations of the Parents of College-Bound Students" EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  13. Reaching Parents EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  14. Insight Analytics EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  15. Insight Analytics EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  16. Insight Analytics EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  17. Insight Analytics EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  18. Challenges • Managing a centralized project within a highly de-centralized environment • Gaining institutional support (May you come to the attention of those in authority) • Gaining buy-in from administrators who have a more traditional approach to marketing campus programs • Producing quality video • Captioning for hearing impaired EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  19. Tip: Branding EDUCAUSE Southwest Regional Conf Feb. 25, 2009

  20. Questions & Comments “May you find what you are looking for” EDUCAUSE Southwest Regional Conf Feb. 25, 2009

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