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Retrofitting light, changing the world one light bulb at a time. Lightrofit Energy is the 1 st phase of “ Google Energy . ” Making clean energy simple, fun and rewarding. Connecting consumers to energy and vice versa, helping both their wallet and the planet. Phase 1: lighting
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Retrofitting light,changing the world one light bulb at a time.
Lightrofit Energy is the 1st phase of “Google Energy.” • Making clean energy simple, fun and rewarding. Connecting consumers to energy and vice versa, helping both their wallet and the planet. • Phase 1: lighting • Efficiency & energy • procurement. Google Energy Lightrofit Energy Now Future Stage 1
On average, 30 percent of energy is wasted through inefficiencies. Problem PROBLEM MARKET DISCONNECT Market is fragmented, rebates available are difficult to find, & there is no scaled solution for consumers. Most importantly, it is just too complicated & time consuming. PROBLEM
THE LIGHTROFIT SOLUTION Reduced Process/Time, Free Or Minimal Cost Inspector comes onsite to review the lighting situation Business makes appointment with the company for electrician visit Business approves/denies proposal in app or via email – confirmation appointment Electrician comes out to install lighting + rebate is included in cost (free or minimal) Business takes picture of lights and bill, sends through app Business searches for and finds a qualified approved contractor Business applies for rebate and must prove case for rebate Business makes an appointment with estimator to come onsite to inspect lighting Administrator sends proposal thereafter Business approves/denies proposal Electrician comes out to install lighting CURRENT PROCESS Fragmented, Lengthy, Expensive
Opportunity LIGHTROFIT To be the go to source for consumers for their efficient lighting & energy needs. PROBLEM
Value proposition CONSUMERS Making it simple, fun, and rewarding for consumers to take advantage of lighting and energy opportunities in a quick and easy way. ENERGY INDUSTRY Making it easy to acquire & retain customers.
Market Opportunity U.S. spends $1.1 trillion/yron energy30% or $330 billion wasted RETROFITTING INDUSTRY $72 billion & growing
Target Market ENERGY $1.1 Trillion spent on energy annually Lighting Retrofit any business that FLIP THE LIGHT SWITCH $72 billion & growing LIGHTING RETROFIT Businesses that flip the light switch 2 BILLION & GROWING Lighting Retrofit - any business that FLIP THE LIGHT SWITCH - 2 billion & growing
Product & Service Description On Bill Financing supplier & utility partnerships offers customers immediate savings. Acquire & retain customers One Stop simple, fun and rewarding LIGHTROFIT ENERGY Live on Apple/Android devices BUSINESSES CONSUMERS
Competitive Landscape • No one stop complete solution – Lightrofit Energy provides a complete solution. • Customer acquisition - biggest obstacle we face. Team Lightrofit Energy plans to outwork our competition. • Using BOSI method we have developed a team that assures scalable and stainable business model. • A team with complementary skill sets, enhancing team potential. • Plan to target our consumers through all possible channels and mass marketing initiatives – first to market approach.
Technology Overview • Proprietary web portal. • Phone applicationavailable for both Android and Apple. • Data collection from utilities & partnerships. • Proprietary lead generation applications.
How Are We Making Money? RETROFITS 15% NET MARGIN PER CUSTOMER PER APP USE AVERAGE: $750 RECURRING .03 CENTS KWH RESIDUAL INCOME FROM SALE OF ELECTRICITY PER CUSTOMER PER YEAR AVERAGE: $900
PARTNERSHIPS • Trade/business associations • Chamber of Commerce • Energy efficiency organizations • Utilities & Suppliers Go-to-market plan: customer acquisition strategy • APP • INCENTIVES • Efficient lighting • Save money • Reduce carbon footprint • Our energy suppliers finance services – consumers see immediate savings • OFFLINE • MARKETING • Traditional • Referral • Sales force • ONLINE • Social media • Website • Android & Apple applications
Electricity Suppliers: • Early Adopters Strategic Partners & Early Adopters • Retrofit Contractors: Albert Goss Owner, Al’s Barber Shop Darrick Russell Owner, FICO Builders LLC Tracey Richardson Owner, Hype Hair
Product Development Time-Line • January 1, 2014 • Lightrofit Energy phone application launch • March 1, 2014 • Lightrofit Energy portal launch • April 1 2014 • Lightrofit Energy web application launch
Meet The Team Irl Nathan Advisor & Customer Development irlnathan@gmail.com Brandon Rogers wbrandon.rogers@gmail.com Legal & Customer Development John Pelts Customer Development jpelts@energyconnectionsite.com Maddie MacLeod Customer Development maddie@energyconnectionsite.com Nathan Rice Customer Development nathanrice_2016@depauw.edu Ariel Braude Legal & Customer Development arielbraude@gmail.com Mark Rice Team Lead & Customer Development mark@energyconnectionsite.com Sasha Brass Business & Customer Development sasha@energyconnectionsite.com Ibrahim Ayad IT & Customer Development ibrahimayad13@gmail.com
What are you offering investors? • Fundraising • Seed capital • $100,000 - from founder • Early stage • $1,000,000 - 30% discount to Round A • Venture Capital • $10,000,000 • Non-Dilutive Capital Sources • Crowd source funding • ie. indigogo.com • Competition & Awards • Grants • ie. government, university, city, state, & environmental groups • Strategic partners
Summary It is difficult for businesses to acquire and retain customers – they don't care enough to invest time & money to engage in the process. Consumers can save money with lighting efficiency & energy options, at little or no cost to the consumer. Lightrofit Energy brings that message to consumers. Lightrofit changes that by appealing to the customer and engaging them in a simple & fun way. Lightrofit, a consumer focused approach, is too easy for customers to ignore saving money & the planet.