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The Smartphone: A Game Changer

The Smartphone: A Game Changer. Your Clients Customers Are Already Mobile. Own Smartphones. Feature Phones – 48%. Feature Phones – 34%. Smartphones – 64%. Smartphones – 52%. Goodbye Feature Phone. Hello Smartphone. This is where it’s at!. The Big Migration. Largest TVC. $500,000,000.

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The Smartphone: A Game Changer

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  1. The Smartphone:A Game Changer

  2. Your Clients CustomersAre Already Mobile

  3. Own Smartphones Feature Phones – 48% Feature Phones – 34% Smartphones – 64% Smartphones – 52%

  4. Goodbye Feature Phone

  5. Hello Smartphone

  6. This is where it’s at!

  7. The Big Migration

  8. Largest TVC $500,000,000

  9. Marketing/Advertising Promotional Products Direct Mail $13 Billion (- 1.4%) $12 Billion (- .6) Printing Media (TV, Radio & Publications) $81 Billion (- 4.5%) Mobile Advertising $29 Billion (- .8%) $1.2 Billion (+ 65%)

  10. Fastest Growing Segment 47% 65% 79% 2010 2011 2012

  11. How It Works . . .

  12. Drive Traffic Ads Mobile Micro

  13. Our Ads Will . . . • Conduct a Survey • Conduct a Poll • Conduct a Contest • Open iTunes • Play Audio • Show a Coupon Initiate a Call Open a Website Download an App Send an SMS Open a Map Play a Video

  14. Highly Targeted • Economic Advantage • Housing Type • Location • Device Type • Mobile OS • Time, Day, & Week • Weather Based • Contextual • Content Type Sex Age Occupation Industry Income Marital Status Ethnicity Social Grade

  15. Banner Ads

  16. Insertion Order

  17. Get Creative Done

  18. Campaign Analytics

  19. It’s That Simple!

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