Strategic Advertising & Marketing Engagement Presented By: Joe Cottle Date: December 9, 2013

1. Strategic Advertising & Marketing Engagement Presented By: Joe Cottle Date: December 9, 2013 Remax John Barney

2. Digital Marketing Resources If you’re looking for a snapshot of 4 Local Media’s best digital marketing resources, you’ve come to the right place. We’ve assembled our most popular pieces on topics like Mobile Marketing Strategies, Database List Development, Social Media Marketing and of coarse traditional media options including TV, Radio, Outdoor & Targeted Print Magazines. SOCIAL MEDIA | SEO & SEM | EMAIL | DIRECT MAIL | MOBILE

3. Who are we? • Digital Advertising Firm | Solutions since 2004 | Three Founders • Over 60 years of experience in broadcast, outdoor and digital media • Mission: Providing exceptional advertising solutions for local business owners across the country. • Products: Targeted Standard & Mobile Display, SEO / SEM / PPC, Database Marketing (list development), Email Marketing, Outdoor, Broadcast (TV & Radio), Social Media, Podcasting • Corporate Offices: Portland, OR | Scottsdale, AZ | Dallas, TX

4. What we provide…. Advertising Consulting: Our flagship solution is called CMS which stands for Complete Marketing Solution. This is a comprehensive advertising recommendation just for your business! We offer an “unbiased” business and marketing overview and recommendation based on what is best for your company specific to your city and state. The detailed business recommendation includes traditional and digital media OPTIONS, case studies, industry trends, non-competitive success stories, lead generation solutions and most important a detailed list of online digital advertising IDEAS! Most importantly, you hire an “EXCLUSIVE” advertising professional (Joe Cottle) focused only on your business within your city and industry. CMS is a revolutionary marketing solution for $799 (annual membership)

5. Solutions Portfolio • Targeted Display: Using a National Multi-Screen Branded Advertising Network. Our partner, Centro has executed more than 20,000 local and national client campaigns • SEO/SEM/PPC: Strategic local search marketing blueprint customized to your business • Database List Development: Online digital strategies on how to grow your email, text and customer database. Proven techniques to build and drive your company database • Email Marketing: Proven eMarketing solutions designed to drive new online and offline sales of your products and services. Creative designs using influential copy points • Outdoor Advertising: Planning, Creative & Design | 20+ years industry experience • Broadcast Media: Agency discount, research, better methods, unique ideas & options • Social Media: Local network providers delivering strategic campaigns that work • Podcasting: Complete creative production services, delivering professional programs

6. Client Overview • Client: ReMax • About: Real Estate Services | Started 2013 • Goals: Drive in new customers with cost-effective digital lead-gen solutions. Sell ONE home per month. • Products: Realtor selling luxury homes to consumers in Granite Bay & Roseville. • Service Location: Granite Bay / Roseville • Website Overview: No website to review

7. Project Summary • 4 Local Media is a National Advertising Firm helping local businesses who need ongoing advertising consulting recommendations to generate new customers. • 4 Local Media utilizes Digital Advertising Solutions to increase new customer (Lead) acquisition by targeting specific demo & geographic consumers. • 4 Local Media provides recommendations to increase new customer leads, brand awareness, direct phone calls and database list development. • Joe Cottle will provide Ideas and Solutions from other similar successful companies in your industry across the country through dedicated research and due diligence. • Consulting: Hire an EXCLUSIVE Personal Advertising Consultant (Joe Cottle) who will provide competitive research, solutions, ideas and most importantly RESULTS! • Goals: Increase Revenue | New Customers | Database Lead Generation

8. Project Scope Engagement Overview: 4 Local Media & Joe Cottle will provide a complete advertising and marketing review, recommendation and ongoing resource. Depending on engagement needs and desired timeline, we will focus on immediate objectives. Key Objectives: • Detailed review of project requirements and core deliverables (depending on advertising mediums) • Configure and customize targeted lead generation program, delivering ROI goals • Drive revenue through new solutions from case studies from other non-competitive markets / clients. • Use a custom Lead-Generation Platform to drive in new customers.

9. Education 1 • Social Media: Social Media Ads have emerged as a popular and cost-effective way to promote a small business online. 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign. Geo & Demo targeted ads work, but a creative compelling message must be used to garner RESULTS! • SEO | SEM: When paid and organic search channels work together, marketers get maximum revenue from both programs. Identifying holes in paid and organic search campaigns using the method described above should help improve overall performance. Ideally, this model works best if you intend to slowly scale back your SEM efforts and push deeper into SEO. SEM will show you where your assumptions are correct and incorrect, which then allows you to intelligently tweak your SEO campaigns. Once you see your natural search results starting to prominently spell success, that’s a good time to stop the AdWords spending and start focusing solely on SEO instead. • Email Solutions: Even the most relevant, well-designed email isn’t effective unless it gets to the inbox. 4 Local Media develops highly personalized automated triggered campaigns—and generate higher rates of revenue per send across multiple channels. Easily augment and leverage offline, online, social, mobile, purchased and other types of data. Leverage a full suite of analytics, ratings or reviews, social media, testing and digital coupon partnerships that support all local business owners needs.

10. Education 2 • Direct Mail: The success or failure of any direct response marketing effort completely hinges on the quality of the mailing list. That’s why you need to use 4 Local Media for all your direct mail and email list needs. 4 Local Media offers a comprehensive, one-stop resource for literally tens of thousands of specialty and compiled mailing lists. Our certified list vendors offer local and national mailing lists from responder, lifestyle, and interest lists to activities and membership lists. • Mobile Solutions: Whether building awareness, increasing engagement or driving purchase intent, our experience executing mobile campaigns enables you to deliver the most innovative and successful mobile programs. Use mobile to reach consumers on-the-go as they increasingly turn to their devices for online content. We develop smart media management software to help advertisers streamline and scale digital campaigns. With a unified, holistic platform, marketers can access 100% of all digital inventory, across all channels and devices. • Lead-Gen Micro Sites: Microsites or Mini Sites are a great way to attract new leads for a targeted product or service. They are often used for contextual keyword advertising and to rank for specific keywords that are relevant and profitable to a business or person selling those products or services. Microsites can also be used for PPC landing pages, and as a network of relevant web properties that are related to a certain topic. Mini sites and microsites are heavily used in the search engine marketing field and are great for website marketing.

11. SEO | SEM Very Competitive SEM (paid search) advertising Very Competitive SEO (organic search) websites SEM Solution Use competitive “promotional” landing page to take competitors prospects SEO Solution Best Option using dedicated vendor updating website daily with targeted software.

12. Project Scope Recommendation: First step in our recommendation would be for a consultative meeting to ask some specific questions and start a business partnership. 4 Local Media has determined based on the listed budget, you have multiple platforms to consider. Ongoing Expertise: Joe Cottle will provide 24/7 advertising solutions and marketing advice. 4 Local Media provides a National network of media “experts” in each individual medium. Your dedicated media consultant can answer your questions and continue to provide exceptional ideas and solutions to help you grow your business. Details: • CMS Resource: $799 annual membership / Password: Provided with CMS • Questions and marketing resources. 24/7 VMC “Virtual Consultant”. • Urgent questions or help, call your local representative first, local manager second, local strategic partner third. See contacts • Imagine having a National Advertising Firm representing your local business!

13. Partner Consultants / Referrals For all contacts and referrals; Email, Text, Call (in that order) Joe Cottle – National Sales Manager Email: joe@y4localmedia.com | Phone: (916) 672-8675 Jeff Carrier - Founder & Vice President Email: jcarrier@cloudone.com | Phone: (503) 750-2277 Kevin Martinelli - Founder & Vice President Email: kevinmartinelli@gmail.com | Phone: (602) 319-3867 Damon Balch - Founder & President Email: damon@4localmedia.com | Phone: (360) 601-7422

14. Next Steps 1. Use the CMS Marketing Blueprint Academy www.4localmedia.com | Password: (with $799 membership) 2. Set up Business Overview “follow up” call with your National Sales Manager. • Commit to reasonable “timeline” for advertising campaign(s), make sure and let Joe Cottle know those dates. • Share all (outside vendors) proposed advertising campaigns with 4 Local Media. When a local sales representative tries to sell you “anything”, please run it by us first. Send through the VMC 24/7 Consultant, usually an immediate response, no longer than 1 business day. • Remember to forward all advertising sales requests to your “IN HOUSE ADVERTISING AGENCY”. This helps you with a built in gate keeper. • Take a 15% discount on ALL MEDIA BUYS! Talk to your 4Lm Representative

15. We look forward to providing REMAX Exceptional Ideas & Solutions! Joe Cottle National Sales Manager