1 / 10

MHA 626 help Become Exceptional / mha626mentor.com

FOR MORE CLASSES VISIT <br>www.mha626mentor.com<br><br>Assignment<br>To complete the following assignment, go to this week's Assignment link in the left navigation.<br>SWOT Analysis<br><br>This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project. To prepare for this assignment, read Chapter 4 of the course text and the article by Simoneaux and Stroud (2011).

malker
Download Presentation

MHA 626 help Become Exceptional / mha626mentor.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MHA 626 help Become Exceptional / mha626mentor.com For More Tutorials www.mha626mentor.com

  2. MHA 626 help Become Exceptional / mha626mentor.com MHA 626 Week 2 Assignment SWOT Analysis (Banner Health Organization) MHA 626 Week 2 Assignment SWOT Analysis (Department of Defense military medicine) • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • SWOT Analysis • This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project. • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • SWOT Analysis • This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project. To prepare for this assignment, read Chapter 4 of the course text and the article by Simoneaux and Stroud (2011)

  3. MHA 626 help Become Exceptional / mha626mentor.com MHA 626 Week 2 Discussion 1 Patient Centered Marketing MHA 626 Week 2 Discussion 2 Selecting Marketing Strategies • Patient-Centered Marketing • This discussion will allow you to generate content for your Final Project regarding your chosen healthcare organization’s customers and demographics. As mentioned in Chapter 7 of the course text, “marketing involves both the creation and distribution of goods and services” • Selecting Marketing Strategies • This discussion will allow you to create content for your Final Project regarding the use of an appropriate marketing strategy. Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan.

  4. MHA 626 help Become Exceptional / mha626mentor.com MHA 626 Week 3 Assignment The Importance of Marketable Objectives (Banner Health Organization) MHA 626 Week 3 Assignment The Importance of Marketable Objectives (Department of Defense military medicine) • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • The Importance of Marketable Objectives • This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • The Importance of Marketable Objectives • This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project.

  5. MHA 626 help Become Exceptional / mha626mentor.com MHA 626 Week 3 Discussion 1 Internal and External Environmental Analyses MHA 626 Week 3 Discussion 2 Examining Market Research Strategies • Internal and External Environmental Analyses • For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that information and data can be applied to the Environmental Analysis section of your marketing plan for the Final Project • Examining Market Research Strategies • For this discussion, you will examine market research strategies and how the information gleaned can be applied to the Marketing Mix section of your Final Project. Services offered by healthcare organizations are becoming increasingly diversified regarding services offered

  6. MHA 626 help Become Exceptional / mha626mentor.com MHA 626 Week 4 Assignment Database Marketing (Banner Health Organization) MHA 626 Week 4 Assignment Database Marketing (Department of Defense military medicine) • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • Database Marketing • This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • Database Marketing • This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender

  7. MHA 626 help Become Exceptional / mha626mentor.com MHA 626 Week 4 Discussion 1 Marketing Opportunities and Strategies MHA 626 Week 5 Discussion 1 Planning and Control Measures • Marketing Opportunities and Strategies • For this discussion, you will obtain information for the Marketing Mix section of your Final Project. Specifically, you will focus on your chosen HCO’s marketing opportunities and goals. To prepare for this discussion, read Chapter 9 of the course text. In addition, examine your healthcare organization’s SWOT analysis • Planning and Control Measures • For this discussion, you will generate content for your Final Project regarding plan evaluations that are associated with a product or service. As discussed in Chapter 12, planning and control processes should be integrated; that is, both processes should be used to obtain feedback that will allow the marketing team to successfully reach strategic objectives through the marketing plan

  8. MHA 626 help Become Exceptional / mha626mentor.com MHA 626 Week 5 Discussion 2 Implementation of Performance Evaluation MHA 626 Week 6 Discussion 1 Ethical and Legal Issues Surrounding Social Media and Marketing • Implementation of Performance Evaluation • This discussion will allow you generate content for your Final Project regarding the implementation of performance evaluation. As discussed in Chapter 12, the implementation of performance evaluation methods is an ongoing process that aids the marketing department in determining the success of its current programs and the positive direction for future marketing actions. • Ethical and Legal Issues Surrounding Social Media and Marketing • This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness.

  9. MHA 626 help Become Exceptional / mha626mentor.com MHA 626 Week 6 Final Paper Marketing Plan (Banner Health Organization) MHA 626 Week 6 Final Paper Marketing Plan (Department of Defense military medicine) • Marketing Plan • To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization • Marketing Plan • To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate

  10. MHA 626 help Become Exceptional / mha626mentor.com For More Tutorials www.mha626mentor.com

More Related