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It’s 2019: Do We Need “Super” Attention Check Items to Conduct Web-Based Survey Research? The Evolution of MTurk Survey Respondents. Kateryna Sylaska, Ph.D., Carthage College John D. Mayer, Ph.D., University of New Hampshire Association for Research in Personality June 28, 2019.
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It’s 2019: Do We Need “Super” Attention Check Items to Conduct Web-Based Survey Research?The Evolution of MTurk Survey Respondents Kateryna Sylaska, Ph.D., Carthage College John D. Mayer, Ph.D., University of New Hampshire Association for Research in Personality June 28, 2019
Why Do We Need Attention Checks? • Low control over testing conditions in online-surveys (e.g., Johnson, 2005) • Participant distraction and “multi-tasking” (e.g., Chandler et al., 2013) • Participant satisficing to reduce cognitive demand (e.g., Oppenheimer et al., 2009) • To support the integrity of our research (e.g., Curran, 2015; Mead & Craig, 2012)
Standard Screening • Missing > 50% of survey • Speedy Completion • Longstring Responding • Attention Check Items
Attention Check Items For a number of years, very simple attention-check items were sufficient
Attention Check Items But now things appear to be changing
Evidence from Research with the Test of Personal Intelligence • Personal Intelligence (Mayer, 2008; 2014) • Ability to reason about ourselves and others based on personality information • Recognize personality information • Form accurate models of personality • Use models to guide choices and make future plans • Test of Personal Intelligence (TOPI) • Objective, research-based questions
TOPI A person is straightforward and modest. Most likely, she also could be described as: • Valuing ideas and beliefs • Active and full of energy • Sympathetic to others and “tender minded” • Self-conscious and more anxious than average
MturkSample on the TOPI-MINI-12 Data Collected February, 2013(reported in Mayer et al, 2018, Study 1) M = 0.25 Expectation if Randomly Responding
College and MturkSamples on TOPI-MINI-12 Data Collected January-April 2016 (Sylaska & Mayer, 2019) College (N = 299 for MINI) no attention checks Mturk (N = 468 for MINI) attention checks
College Sample of TOPI-MINI-12 Data Collected 2017-2018 (Sylaska, 2019a)
Mturk Sample for TOPI-MINICollected December 2018(Sylaska & Mayer, 2019b) • What’s wrong with this picture? • The negative skew has disappeared • Nearly half appear to be answering at or near a random level M = 0.25 Expectation if Randomly Responding
New Sample • Paid for 150 participants • Removed 25 for speedy completion • N = 125
Original Attention Check Item Covert Attention Check Item
Evaluating TOPI Traditional Attentional Checks Covert Attention Checks AFTER eliminating participants based on passing 50%+ attention checks
Cost Consideration • Paid for 150 participants • Removed 25 for speedy completion • Removed 53 for failing traditional and covert attention checks • Final N = 72 • 48% return on investment • Likely still keeping some inattentive responders • Expected mean for TOPI is closer to .80 (mean for using these criterion is .70)
Other Solutions • IP Address Collection • GPS Coordinate Tracking • Open-Ended Response Comparisons • Embedded Activity Tracking (e.g., TaskMaster) Dennis et al., 2019; Kennedy et al., 2019; Permut et al., 2019
References Chandler, J., Mueller, P., & Paolacci, G. (2013). Nonnaïveté among Amazon Mechanical Turk workers: Consequences and solutions for behavioral researchers. Behavior Research Methods, 46, 112–130. doi:10.3758/s13428-013-0365-7 Curran, P. G. (2016). Methods for the detection of carelessly invalid responses in survey data. Journal of Experimental Social Psychology, 66, 4-19. doi:10.1016/j.jesp.2015.07.006 Dennis, S. A., Goodson, B. M., & Pearson, C. (March 14, 2019). Virtual Private Servers and the limitations of IP-based screening procedures: Lessons from the MTurk quality crisis of 2018. doi: 10.2139/ssrn.3233954 Johnson, J. A. (2005). Ascertaining the validity of Web-based personality inventories. Journal of Research in Personality, 39, 103–129. doi: 10.1016/j.jrp.2004.09.009 Kennedy, R., Clifford, S., Burleigh, T., Jewell, R., & Waggoner, P. (October 24, 2018). The shape of and solutions to the MTurk quality crisis. doi: 10.2139/ssrn.3272468 Mayer, J. D. (2008). Personal intelligence. Imagination, Cognition and Personality, 27, 209-232. Mayer, J. D. (2014). Personal intelligence: The power of personality and how it shapes our lives. New York: Farrar, Straus and Giroux. Mayer, J. D., Lortie, B., Panter, A. T., & Caruso, D. R. (2018). Employees high in personal intelligence differ from their colleagues in workplace perceptions and behavior. Journal of Personality Assessment, 100, 539-550. Meade, A. W., & Craig, S. B. (2012). Identifying careless responses in survey data. Psychological Methods, 17, 437-455. doi: 10.1037/a0028085 Oppenheimer, D. M., Meyvis, T., & Davidenko, N. (2009). Instructional manipulation checks: Detecting satisficing to increase statistical power. Journal of Experimental Social Psychology, 45, 867–872. doi: 10.1016/j.jesp.2009.03.009 Permut, S., Fisher, M., & Oppenheimer, D. M. (2019). TaskMaster: A tool for determining when subjects are on task. Advances in Methods and Practices in Psychological Science, 2, 188–196. doi: 10.1177/2515245919838479 Sylaska, K. (2019). [Monmouth College students and choosing a major.] Unpublished raw data. Sylaska, K., & Mayer, J. D. (2019a). Major Decisions: Personal intelligence and reasoning about college major contribute to success. Manuscript submitted for publication. Sylaska, K., & Mayer, J. D. (2019b). [Personal intelligence and choosing a college major.] Unpublished raw data.