‘Don’t Skip Breakfast’ New Research from ITV Breakfast

1. ‘Don’t Skip Breakfast’New Research from ITV Breakfast The traditional view is that women are only the key decision makers when it comes to household products. We set out to shatter this myth and found that 85% of consumer purchases are made or influenced by women across multiple categories not just FMCG products. We believe that ITV Breakfast is the perfect environment in which to reach this highly influential audience. Key Insights: Household Decision Makers across numerous Categories • 87% of viewers buy TOILETRIES for their partner. • 69% of viewers research & compare BROADBAND providers. • 62% of viewers research & compare UTILITIES for the H/H. Our Viewers LOVE Brands • 67% of viewers strongly agree that they would recommend brands they like to friends and family. • They generate Word of Mouth activity across different categories from Holidays to Mobile Phones. A Multi-Faceted Audience • Women are the hub of the household, the co-ordinator of the family calendar, often the keeper of the household purse strings amongst other responsibilities….many targets for advertisers to aim at. An Effective Daypart and Station • Like, Remember & Understand advertising more in the morning. • ITV Breakfast reaches 2.5 million Women daily. • Biggest and only commercial channel at Breakfast time. Source: Viewback, YouGov, Creative Orchestra, Thinkbox, BARB.