BUS 620 Reading feeds the Imagination/Uophelpdotcom

1. BUS 620 Reading feeds the Imagination/Uophelpdotcom For more course tutorials visit www.uophelp.com

2. BUS 620 Entire Course (2 Set) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Set of Papers for almost all Assignments (Check Details Below/Marked Blue) BUS 620 Week 1 DQ 1 What is Marketing BUS 620 Week 1 DQ 2 Marketing Strategies BUS 620 Week 1 Assignment Amazon Fresh (2 Papers) BUS 620 Week 2 DQ 1 Buyer Behavior

3. BUS 620 Week 1 Assignment Amazon Fresh (2 Papers) For more course tutorials visit www.uophelp.com AmazonFresh. Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination. Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh. Analyze how Amazon has captured its consumer’s desire fornot only less expensive prices, but faster delivery, and how it has created programs

4. BUS 620 Week 1 DQ 1 What is Marketing (Ash Course) For more course tutorials visit www.uophelp.com What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?

5. BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course) For more course tutorials visit www.uophelp.com Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text: Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased.

6. BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course) For more course tutorials visit www.uophelp.com Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?

7. BUS 620 Week 2 DQ 2 Customer Needs (Ash Course) For more course tutorials visit www.uophelp.com Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?

8. BUS 620 Week 2 Industry Forecasting (2 Papers) For more course tutorials visit www.uophelp.com Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years. Which factors are perceived to be the biggest weaknesses of the industry? Which factors play to the industry’s strengths?

9. BUS 620 Week 3 Assignment What You Don’t Know About Apple (2 Papers) For more course tutorials visit www.uophelp.com What You Don’t Know About Apple. Read this week’s required article: “What You Don’t Know About Apple”. In a three- to four-page paper (not including the title and reference pages): • •Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.

10. BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash Course) For more course tutorials visit www.uophelp.com Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

11. BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash Course) For more course tutorials visit www.uophelp.com Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students.

12. BUS 620 Week 3 The Case of the New Apple, Inc. (Ash Course) For more course tutorials visit www.uophelp.com We have a new Assignment which could be found on this link http://www.uophelp.com/BUS-620-%28Ash%29/product-17122-BUS-620-Week-3-Assignment-What-You-Don%E2%80%99t-Know-About-Apple-%282-Papers%29 The Case of the New Apple, Inc. Read the article: Burrows, P., &Satariano, A. (206.99). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/206.99-06-07/can-phil-schiller-keep-apple-cool#p2

13. BUS 620 Week 4 Assignment Pricing (2 Papers) For more course tutorials visit www.uophelp.com Pricing. Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. In a three- to four-page paper (not including the title and reference pages): • •Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

14. BUS 620 Week 4 DQ 1 The Role of Pricing (Ash Course) For more course tutorials visit www.uophelp.com Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. Is your own buying behavior influenced by coupons and sales? Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart?

15. BUS 620 Week 4 DQ 2 Product Development Process (Ash Course) For more course tutorials visit www.uophelp.com Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.

16. BUS 620 Week 5 Assignment Marketing Challenges in a New Economy (2 Papers) For more course tutorials visit www.uophelp.com Marketing Challenges in a New Economy. Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.

17. BUS 620 Week 5 DQ 1 Marketing Channels (Ash Course) For more course tutorials visit www.uophelp.com Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.

18. BUS 620 Week 5 DQ 2 Going Global (Ash Course) For more course tutorials visit www.uophelp.com Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?

19. BUS 620 Week 5 Marketing in a Global Economy (Ash Course) For more course tutorials visit www.uophelp.com We have a new Assignment which could be found on this link http://www.uophelp.com/BUS-620-%28Ash%29/product-17120-BUS-620-Week-5-Assignment-Marketing-Challenges-in-a-New-Economy-%282-Papers%29 Marketing in a Global Economy. Review the following article: Faris, S. (206.99). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest.

20. BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam (Ash Course) For more course tutorials visit www.uophelp.com Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G's strategy to enter the Vietnamese market?

21. BUS 620 Week 6 DQ 2 Creating a Plan (Ash Course) For more course tutorials visit www.uophelp.com Creating a Plan. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan?

22. BUS 620 Week 6 Final Paper Marketing Plan (3 Papers) For more course tutorials visit www.uophelp.com Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental

23. BUS 620 Reading feeds the Imagination/Uophelpdotcom For more course tutorials visit www.uophelp.com