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2019 Charity Outreach Briefing

2019 Charity Outreach Briefing. How to Make the Most Out of Your CFC Participation. cfccharities.opm.gov. Thank You. Agenda. How the CFC Works for Charities. How the CFC Works for Campaign Workers. How the CFC Works for Donors. Advantages of the CFC. for Charities. 2019 Campaign Theme.

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2019 Charity Outreach Briefing

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  1. 2019 Charity Outreach Briefing How to Make the Most Out of Your CFC Participation cfccharities.opm.gov

  2. Thank You

  3. Agenda

  4. How the CFC Works for Charities

  5. How the CFC Works for Campaign Workers

  6. How the CFC Works for Donors

  7. Advantages of the CFC for Charities

  8. 2019 Campaign Theme • Cause focused • Expanded color palette • Illustrated approach

  9. 2019 Campaign Materials

  10. 2019 Combined Federal Campaign Calendar

  11. CFC Events • Reasons to participate in campaign events • Tips for participating in campaign events • How to play by the rules • How to participate in campaign events

  12. Reasons to Participate in Campaign Events • Get face-to-face with feds • Show Some Love to the federal community • Make campaign events fun and successful • Increase participation and donations for charities!

  13. Be Memorable and engaging Be Memorable and engaging!

  14. Tell your story! Tell your story!

  15. Come bearing gifts Come bearing gifts! If you can bring owls, always bring owls!

  16. Play by the Rules • RSVP to event invitation • Only attend events with confirmed RSVP • If you RSVP, show up • Follow the instructions – have proper identification • Arrive at the time requested • Use only the display area allotted • Promote overall giving • Do not collect money or names at the event • Be professional at all times

  17. Event Process in our Zone

  18. Building Security & Other Expectations • Government Issued ID required • Expect airport style screening (body and/or baggage scanners) • Electronic (phones/laptops) may be prohibited • Vehicle Information • Possible PII (Social Security #’s and birth dates)

  19. Engaging Federal Donors

  20. Market your CFC involvement • Print your 5-digit CFC code on your materials • Incorporate the Show Some Love theme • Target earned and paid media during the campaign season

  21. Reach out through messaging • Plan communications during the CFC season • Remind federal retirees they can give via annuity • Encourage current supporters to spread the word • Say thank you to previous donors “Show Some Love to [cause] by giving to [charity name] through the CFC. Our designation number is [5-digit CFC code].”

  22. Promote Volunteer Opportunities • Identify volunteer opportunities • Reach out to those who pledged volunteer hours last year • Produce volunteer materials/messaging • Consider hosting a volunteer activity or day of service

  23. Connect through Social Media • Engage with the national CFC and local campaign zone accounts by liking and commenting on posts and sharing content • Promote your CFC involvement on your own social media channels – be sure to use #ShowSomeLoveCFC • Share your success stories, photos, and videos with the CFC national marketing team and via your own channels Connect with Us [Facebook.com/localCFC] [Twitter.com/localCFC]

  24. Questions?

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