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Filters. Types. Cohorts Permanent Filters Advanced Filters. Cohort. A group of people that share a similar characteristic or behavior over a specific time frame Class of ’ 14 New signups versus trial members People exposed to campaign Old design versus redesign
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Types • Cohorts • Permanent Filters • Advanced Filters
Cohort • A group of people that share a similar characteristic or behavior over a specific time frame • Class of ’14 • New signups versus trial members • People exposed to campaign • Old design versus redesign • Prelaunch vs. Postlaunch
Creating a Cohort • Determine a date range • Determine a behavior or characteristic
Permanent Filters for Views • Apply on the View level • ‘Destructive’ • Occurs from current to future (not retroactive) • Examples • exclude users from within own company • Include only 1 particular page
Permanent Filters • Exclude keeps things from getting into the views • Include will only include a limited amount of data and EXCLUDE everything else
FILTERS SEGMENTS