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Internet and its Impact

Internet and its Impact. Meeting 14. Global Internet Services. Tied to national phone system Middle East slowest growing - 4 phone lines per 100 people Low-orbit earth satellite will enable base economies to bypass land-based comm infrastructures. Internet as Mass Medium.

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Internet and its Impact

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  1. Internet and its Impact Meeting 14

  2. Global Internet Services • Tied to national phone system • Middle East slowest growing - 4 phone lines per 100 people • Low-orbit earth satellite will enable base economies to bypass land-based comm infrastructures

  3. Internet as Mass Medium • Major US newspapers and periodicals produce online editions • Media firms have sites for tv, film and music properties • Radio and TV station sites • Web within Web for well-known firms; others drift to the margins • Disney / CBS major sports online

  4. Microsoft as media firm • Developer of Internet content • Convergence of PCs and TV • MSN premier force in online content • Direct competitor of AOL • Subscription or advertising revenue based

  5. Privacy and Information War • Echelon surveillance system • Wink monitors user behaviors of viewing habits, surfing, purchasing trends for payee • Federal government spies to protect against transnational crackers • AOL trying to protect customers from Microsoft and Cisco hackers • Wink has software for content providers to gather information on everyone • Boom in e-security against viruses

  6. Internet Impact • Availability of government documents: Starr report on line with Clinton details shows potential for mass dissemination of information to a global audience • Accurate public opinion polls from increasing sophistication, knowledgeable respondents • Convergence of Internet and TV

  7. Internet Impact • Global film distribution changing • Releases come out in English; dubbed or translated versions not available on release date • Marketing strategy and ad copy is standardized to prevent pirating

  8. Internet Impact • Heavy use by geographically isolated nations • Computer viruses and cyber crime are by-products of Internet

  9. Conclusions • Origin and role of Internet with core nations; revolution to other nations in progress • Internet represents change with e-commerce • E-multimedia will take on greater global trappings with credit cards and advertising • Capturing consumer behavior and purchasing power for products & services will become great economic force • Technologies impact a broad range of behaviors from information processing to research and commerce

  10. Results of Globalization • Constricting people into isolation • Expanding forces drives economies toward globalization • Censorship against stereotyping as degradation • Cultural morphing?

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