1 / 8

The EcoRegion Focus Group on Sustainable Tourism

The EcoRegion Focus Group on Sustainable Tourism. Policy Recommendations. Greifswald University, Betina Meliss – Policy Recommendations Tourism. Current situation. Positive: + EUSBSR / PA Tourism and FPs + Annual Baltic Sea Tourism Fora (last: Sopot / PL, 17,-18.05.11)

mandy
Download Presentation

The EcoRegion Focus Group on Sustainable Tourism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The EcoRegion Focus Group on Sustainable Tourism Policy Recommendations Greifswald University, Betina Meliss – Policy Recommendations Tourism

  2. Current situation Positive: + EUSBSR / PA Tourism and FPs + Annual Baltic Sea Tourism Fora (last: Sopot / PL, 17,-18.05.11) + Efforts for developing a common identity, BSR branding + many good initiatives and good examples but: - term „sustainability“ not popular among tourism professionals Greifswald University, Betina Meliss – Policy Recommendations Tourism

  3. Trends, Initiatives? • Place branding – focussing on metropoles (BaltMetPromo, BDF) • Branding South Baltic (new project: Enjoy South Baltic) • What do we have in common? & 6 Baltic Sea Wonders (AGORA 2.0) Greifswald University, Betina Meliss – Policy Recommendations Tourism

  4. In Preparation: Manual on sustainable tourism in the Baltic Sea, including  sets of indicators for various types of tourism  based on Global Sustainable Tourism Criteria (Tourism Sustainability Council) Idea behind:  make it tangible and user-friendly for actors involved in tourism businesses  concrete recommendations for actions and improvements.  involve European and BSR wide umbrella organisations Greifswald University, Betina Meliss – Policy Recommendations Tourism

  5. In Preparation: Project application: South Baltic Green Belt LB: Greifswald University PP / AO: Wieck  consultation with JTS Gdansk 19.5.11  deadline: June 2011 Greifswald University, Betina Meliss – Policy Recommendations Tourism

  6. Policy recommendations I • Focus of future activities on making the existing tourism more sustainable instead of branding new forms of tourism, • Developing a common identity in the BSR is a long-lasting process and should be a common agenda for the future; • Political support for the annual Baltic Sea Tourism Forum (CBSS); • Support for sustainable rural tourism development for regional development where ever it is possible; • Transfer of new technologies, awareness raising and educational trainings to support tourism SMEs; Greifswald University, Betina Meliss – Policy Recommendations Tourism

  7. Policy recommendations II • Promotion and enhancement of transnational cooperation between the tourism business stakeholders; • Fair salaries for employees in the tourism sector as an important aspect contributing to sustainability in tourism. This should also address seasonal fluctuations; • Demographic shift of ageing population should be taken into account in order to improve sustainability in tourism (possible cooperation with VASAB, UBC); • Apply innovations and new technologies in tourism business; • Enhanced cooperation with other sectors, such as transport, as there are many cross-linkages, common goals and possibilities for action to enhance sustainability. Greifswald University, Betina Meliss – Policy Recommendations Tourism

  8. Policy recommendations III Next programme period, 2014-2020  Tourism must back on the agenda! Greifswald University, Betina Meliss – Policy Recommendations Tourism

More Related