Syntricon | Top Branding company in Chennai

1. w w w . s y n t r i c o n . c o m MAGAZINE FEBRUARY 2019 - ISSUE - Branding - Making a brand that exist in peoples mind! #securitysnack Hashtag Campaign by SYNTRICON Security tips @ Instagram on every Thursday : syntricon follow us @ : syntricon : syntricon

2. w w w . s y n t r i c o n . c o m BRANDING - Making a brand that exist in peoples mind! AUTHOR - Manikanda Prabu CO-AUTHOR & EDITOR -Ponmozhi Anbu : syntricon follow us @ : syntricon : syntricon

3. w w w . s y n t r i c o n . c o m I N D EX CONTENT 01 Branding 03 Brand Name 05 Brand Logo 08 The Marketing Tactics 09 Two Paths of Marketing 10 The Last Love : syntricon follow us @ : syntricon : syntricon

4. w w w . s y n t r i c o n . c o m BRANDING Branding is simply a marketing practice. That means, whatever ac- tions you take to spread your brand to audience and make it exist in their mind is called branding. In other words, an attention grabbing fact that tempts your audience to know about your brand is branding. Also, make it clear that your brand is not only spreading through your marketing department. “ Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise. ” – Geoffrey Zakarian 01 : syntricon follow us @ : syntricon : syntricon

5. w w w . s y n t r i c o n . c o m BRANDING Do Everything Right Product Quality, Service Value, Product Design, Packing Style, Em- ployees, Cost of Service, Cost of Product, Client Satisfaction, Advertise- ment and sometimes a free product also does the branding job. Defi- nitely, anyone of these things will make your brand exist in customer’s mind. You agree now? So, in order to achieve a wide spread branding, I suggest, do everything right! Think in this way, branding is a kind of dating. It’s quite funny to dis- cuss branding with such an example, but it’s quite reachable. Be- cause, whatever actions you do while dating your crush will be count- able to go further beautiful phases. Similar to dating, every campaign in your branding is important to develop your business. Do you think no businessmen had a “date” with their crush? I knew you will turn away and smile. So, now you understand the importance of branding a brand that reaches the niche audience. Understand your audience and pack a cake that they love to taste. It doesn’t mean you ride in a race, go for a rash drive and trying to win the race. The effective branding is your nitro mode which pumps up your ride for the fantabulous finishing. Let’s see two of the main factors, which are giving an absolute image of your brand in the customer mind. 02 : syntricon follow us @ : syntricon : syntricon

6. w w w . s y n t r i c o n . c o m BRANDING Brand Name The name of your company or a product or a service is another factor that is a main part of branding in the business. Name represents your value in the business. If it is in the case of human, it can be stylish, de- votional, modern etc… Do you think the same strategy suits a busi- ness? Yes, it is and but in a different way. Decide a name that is trending Decide a name that is catchy Decide a name that is easy for the audience The best product name examples are Gmail iPhone Twitter The huge brand name success is on the hands of Google. In fact, we literally say “Google it” rather than “search it” online. I really feel happy for the employees of Google, because they have proud reason to badge the name of their company. 03 : syntricon follow us @ : syntricon : syntricon

7. w w w . s y n t r i c o n . c o m One among the great women business leader quotes the success of Google as, “ When people use your brand name as a verb, that is remarkable. ” – Meg Whitman : syntricon follow us @ : syntricon : syntricon

8. w w w . s y n t r i c o n . c o m BRANDING Brand Logo There are various parts involved in branding. The love for branding starts with the logo and the love extends the life of your business. Do you know, why logo is more important? It is, Face of the company Symbol of the business An impression driving fact The logo can give a first kiss to the eyes at a first glance. It should be a pulling fact that the audience wants to know, what is your business and what you do. The huge brand logo success holding by Apple. How Apple? Look at the feel and clarity in the logo. Hold an Apple company product. You will feel premium and elegant style in you. That’s the huge success of branding. 05 : syntricon follow us @ : syntricon : syntricon

9. w w w . s y n t r i c o n . c o m Apple T h i n k D i f fe re n t : syntricon follow us @ : syntricon : syntricon

10. w w w . s y n t r i c o n . c o m BRANDING Few More… These are few more branding factors to note right now. Every one of these factors needs in branding based on your business growth. Please, go ahead with each category by Google them, whenever required. Brand Image Brand Personality Brand Value Brand Message Brand Identity Brand Voice Brand Positioning Brand Experience Brand Awareness Brand Attributes Brand Recognition Brand Culture Brand Recall Brand Promise Brand Equity Brand Ambassador “ A perfect branding strategy can give you a huge business. ” – Successful Business Person 07 : syntricon follow us @ : syntricon : syntricon

11. w w w . s y n t r i c o n . c o m BRANDING The Marketing Tactics – An Undeniable Device of any Brand The business newbies always have a wrong perception towards mar- keting. Marketing is a time wasting stupid talk. It is not a stupid talk or a boring conversation with the customers to make them buy the product or service. It is not making them a fool to get a sale for you. If you think so, see a stupid in the mirror. The marketing means a lot to the business as they are the life savers of any business. It can help you to get a nitro mode for your business when your track is set right. It doesn’t mean that the track shouldn’t have hurdles. The business track is filled with the competitor hurdles, if you are the real player, try to get rid of the hurdles and lead your competitors in business. The marketing tactics starts not with the marketing phase. It gets a kick start ride from the beginning of your business. So, design a prod- uct which is needed to the market. Understand your customers and initiate your work. 08 : syntricon follow us @ : syntricon : syntricon

12. w w w . s y n t r i c o n . c o m BRANDING The Dominos and McDonald’s are not for the meal lovers. But, you could certainly see their market value. Learn from them, cook the product for the niche customer. Make your marketing tactics more brilliant and the customer will come back to you voluntarily. Two Paths of Marketing Market your products both online and offline. Offline marketing seg- ment losing value slowly. Though! It is realistic and potential factor of business till the day. Online marketing or the digital marketing starts campaign and ends with leads. Actually there is more to know about this segment. Cur- rently, you can go with the very specific in choosing the channels. Why? Because, they have half of the world in finger tips. There are many social media channels Facebook Twitter Google+ Pinterest Tiktok etc… Pick the right channel that best suits your audience. We would discuss more about these topics in our upcoming maga- zines. 09 : syntricon follow us @ : syntricon : syntricon

13. w w w . s y n t r i c o n . c o m BRANDING The Last Love The last love of branding ends up with the employees of your compa- ny. Whatever they produce, market, sale and supply. It creates an impact to the business. It is always a pleasure, thinking about the last love whether that may be a best or worst part in your life. And it’s a part that has to be in the diary of every individual. The employees can be the “Mr. Perfect” or "The Critic" depending on their thought process. When the company gets a huge success, it is always pleasure thinking about the hurdles, the tough situations gave lessons even if it’s sweet or the salt with your employees. Always, keep your last love close to your heart . “ Cook something delicious. But, serve best in the market. It works. ” – Ponmozhi Anbu Hopefully, now you understand the key to kick start your business branding. Create better branding strategy that makes your brand exist in your audience mind. That’s it! 10 : syntricon follow us @ : syntricon : syntricon

14. OUR SERVICES WEBSITE | MOBILE APP | DIGITAL MARKETING | SEO | GRAPHICS DESIGN | BRANDING CONTACT Syntricon Technologies B-13, Radial House, Thiru Nagar, Jafferkhanpet, Chennai - 600 083. 044 - 4261 1957, +91 - 88258 75749 contact@syntricon.com : syntricon : syntricon : syntricon follow us @ www.syntricon.com