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International Marketing: Chapter 4 Key Concepts

Definitions of culture Levels of culture Origins of culture Elements of culture Hofstede’s Dimensions of Culture (IDV, PDI, UAI). International Marketing: Chapter 4 Key Concepts. Traditional Definitions

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International Marketing: Chapter 4 Key Concepts

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  1. Definitions of culture Levels of culture Origins of culture Elements of culture Hofstede’s Dimensions of Culture (IDV, PDI, UAI) International Marketing:Chapter 4Key Concepts

  2. Traditional Definitions The sum total of knowledge, beliefs, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society Values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation Alternative Definitions A complex control mechanismconsisting of systems of significant symbols that shape our experiencesand give order to our lives(Clifford Geertz, 1973) Culture

  3. Global National Regional (Business) (Corporate) Personal Levels of Culture

  4. Geography History Political Economy Technology Social Institutions Origins of Culture *

  5. Cultural Values Rituals Symbols Beliefs Thought Processes Elements of Culture

  6. Cultural Values Hofstede’s Dimensions Individualism/Collectivism Index (IDV) Power Distance Index (PDI) Uncertainty Avoidance Index (UAI) Masculinity/Femininity Index (MAS) Elements of Culture

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