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Powerpoint Templates

A Review of Advertising RAM. Powerpoint Templates. Part I: Wording Techniques. Powerpoint Templates. Wording Techniques. The following scenario BEST exemplifies which wording technique?. Wording Techniques. The following scenario BEST exemplifies which wording technique?

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Powerpoint Templates

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  1. A Review of Advertising RAM Powerpoint Templates

  2. Part I: Wording Techniques Powerpoint Templates

  3. Wording Techniques The following scenario BEST exemplifies which wording technique?

  4. Wording Techniques The following scenario BEST exemplifies which wording technique? Dirty Jobs star Mike Rowe claims Ford trucks are America’s truck.

  5. Wording Technique Answer: Endorsement

  6. Wording Techniques The following scenario BEST exemplifies which wording technique?

  7. Wording Techniques The following scenario BEST exemplifies which wording technique? Nancy from Denver, Colorado, is quoted on an advertisment for Swiffer as saying It makes my job so much easier! Dust and dirt are picked up in no time flat!

  8. Wording Technique Answer: Testimonial

  9. Wording Techniques The following scenario BEST exemplifies which wording technique?

  10. Wording Techniques The following scenario BEST exemplifies which wording technique? Teen Spirit deodorant brags that it eliminates sweat and odor to keep you fresh.

  11. Wording Technique Answer: Water Is Wet (It’s deodorant. By definition, that’s its job.)

  12. Wording Techniques The following scenario BEST exemplifies which wording technique?

  13. Wording Techniques The following scenario BEST exemplifies which wording technique? Herbal Essence shampoo wants you to let you hair shine like the sun on the first day of summer.

  14. Wording Technique Answer: Vague Technique (How will it help your hair do this in ways other products won’t? It doesn’t specify.)

  15. Wording Techniques The following scenario BEST exemplifies which wording technique?

  16. Wording Techniques The following scenario BEST exemplifies which wording technique? Underneath a picture of a Five Star notebook, an ad reads Obviously, we only use the finest paper and of course we provide you with organizational tools to help you succeed.

  17. Wording Technique Answer: Language of certitude (“Obviously” and “of course”)

  18. Wording Techniques The following scenario BEST exemplifies which wording technique?

  19. Wording Techniques The following scenario BEST exemplifies which wording technique? Why use pens like Papermate that skip or leak ink all over your purse? Trust Pilot, the only pen sophisticated enough to keep up with your hectic lifestyle.

  20. Wording Technique Answer: Slanting (Makes Papermate seem incompetant while raising the value of Pilot despite the fact that no evidence was given.)

  21. Wording Techniques The following scenario BEST exemplifies which wording technique?

  22. Wording Techniques The following scenario BEST exemplifies which wording technique? Samsung high definition televisions claims We provide the quality. You provide the popcorn. Make it a memorable movie with Samsung.

  23. Wording Technique Answer: Pronouns of Solidarity (Makes consumer believe “we” + “you” = a team)

  24. Wording Techniques The following scenario BEST exemplifies which wording technique?

  25. Wording Techniques The following scenario BEST exemplifies which wording technique? Only Keebler cookies give you so much more.

  26. Wording Technique Answer: Unfinished Technique (More what?)

  27. Wording Techniques The following scenario BEST exemplifies which wording technique?

  28. Wording Techniques The following scenario BEST exemplifies which wording technique? Lysol: The best brand in clean there is.

  29. Wording Technique Answer: Word Weasel (Doesn’t say why it’s the best, nor does it compare itself directly to any other cleaning brands.)

  30. Wording Techniques The following scenario BEST exemplifies which wording technique?

  31. Wording Techniques The following scenario BEST exemplifies which wording technique? Keep your color in your hair 30% longer using Suave shampoo than if you use any other brand.

  32. Wording Technique Answer: Scientific/statistical

  33. Wording Techniques The following scenario BEST exemplifies which wording technique?

  34. Wording Techniques The following scenario BEST exemplifies which wording technique? Only Huggies has patented anti-leak technology to save you from the messes of a leaky diaper.

  35. Wording Technique Answer: We’re Unique and Different

  36. Wording Techniques The following scenario BEST exemplifies which wording technique?

  37. Wording Techniques The following scenario BEST exemplifies which wording technique? We work as hard as you do. ComEd. Because progress never sleeps.

  38. Wording Technique Answer: Compliment the consumer

  39. Wording Techniques The following scenario BEST exemplifies which wording technique?

  40. Wording Techniques The following scenario BEST exemplifies which wording technique? Is your grocery store just too expensive? Then shop at Aldi’s.

  41. Wording Technique Answer: Rhetorical Question (Does anyone ever think they pay too little for groceries? By answering, you affirm Aldis.)

  42. Wording Techniques The following scenario BEST exemplifies which wording technique?

  43. Wording Techniques The following scenario BEST exemplifies which wording technique? Skippy: We know peanut butter.

  44. Wording Technique Answer: Pronouns of Power

  45. Part II: Persuasive Techniques Appealing to Consumers’ Needs Powerpoint Templates

  46. Persuasive Appeals The following scenario BEST exemplifies which persuasive appeal?

  47. Persuasive Appeals The following scenario BEST exemplifies which persuasive appeal? “Hungry? Why wait. Grab a Snickers. Fills you up without holding you down.”

  48. Persuasive Appeals Answer: Physiological Needs

  49. Persuasive Appeals The following scenario BEST exemplifies which persuasive appeal?

  50. Persuasive Appeals The following scenario BEST exemplifies which persuasive appeal? Usain Bolt, the Olympic Champion track runner, asks, “Do you want the best Internet service? To be faster than everyone else? Then you need AT&T.”

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