CIMeC

1. CIMeC / IAM Partners Building an e-Commerce Workforce: a Skills and Partnership Program Telecommunication$ Busine$$ Application$ Charles Jaeger, Southern Oregon University

2. What We Know Marketing is going interactive Traditional direct marketing firms (slicks) Internet marketing firms (clicks) Retail Stores (bricks) Multi-channel marketing firms (slicks, clicks, & bricks) Network television is going interactive! (call in, etc.) Marketing is building 1:1 relationships everywhere Telecommunication needs: increasing

3. Technology Drives the World You can’t predict the future…

4. Chuck’s Predictions A large component of all future commerce will take place in cyberspace 1:1 Marketing is the wave of the future Employers increasingly will need employees with specific 1:1 interactive marketing skills

5. Traditional Marketing What is a customer? “Bundle of needs and wants” “Target market” customer segments Market to the average customer “Needs and wants” by zip code, etc. We can know averages, not individuals Products/services match approximately Telecommunication needs: minimal

6. Interactive Marketing Market to the individual customer What is a customer? “Bundle of needs and wants” We can know them as individuals Build a 1:1 relationship with each customer Two-way interaction Understand individual’s “bundle of needs and wants” Who: name, address, telephone, email, history Products/services match more exactly Telecommunication needs: it depends…

7. Interactive Marketing Eras Traditional Direct Marketing (1940-1970) Catalogs, direct mail, database Labor and resource demanding Telephone 1 – 800 numbers (1970-now) Two-way real-time interaction Better understand customer needs and wants Expensive call centers Internet and e-Commerce (1994-now) Machine/human real-time interaction Easy tracking; excellent metrics Driven by inexpensive computing and networks Telecommunication needs: increasing

8. Some of Oregon’s Biggest Companies World class interactive marketing firms Harry & David Fire Mountain Gems Lithia Motors Musician’s Friend Do NOT need: large metro area Need: employees with specific 1:1 interactive marketing skills (can’t get enough!) Need: employees who can work as a team

9. Two SOU Solutions Skills: Certificate in Interactive Marketing and e-Commerce (CIMeC) Partnership: InterActive Marketing Partners program (IAM Partners)

10. Skills Program Certificate in Interactive Marketing and e-Commerce (CIMeC) Interdisciplinary Unique Skills based Approved by OUS, DMA, DMEF Appears on student’s transcript Gives students specific skills employers need Interdisciplinary: students appreciate each other’s skills; learn to work together

11. Partnership Program InterActive Marketing Partners (IAM Partners) World class marketing firms close to home Internships Employment after graduation Speakers in seminars and classrooms Current employees tuition assistance IAM Partners is a win/win

12. Interdisciplinary Synergy Marketing skills Direct Marketing, Internet Marketing, and Database Applied Multimedia; Art skills Design and Web development Computer Science and IT skills Applications programming IT telecommunications management

13. Objectives/More Information Outcome: Workplace skills IT, Applied Multimedia, and Marketing professionals all understand and respect each other http://www.sou.edu/business/certificates/cimec