1 / 23

INIS Web Analytics

INIS Web Analytics. 13th Joint INIS/ETDE Technical Committee Meeting 20-21 October 2011, Vienna, Austria. Dmitri Mironov. INIS, Software Development and Support Group, Software Engineer. What is Web Analytics?. “Web Analytics is:

mannix-rogers
Download Presentation

INIS Web Analytics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. INIS Web Analytics 13th Joint INIS/ETDE Technical Committee Meeting 20-21 October 2011, Vienna, Austria Dmitri Mironov INIS, Software Development and Support Group, Software Engineer

  2. What is Web Analytics? • “Web Analytics is: • the analysis of qualitative and quantitative data from your website and the competition, • to drive a continual improvement of the online experience that your customers have, • which translates into your desired outcomes (online and offline).” • Avinash Kaushik • “Web Analytics 2.0”

  3. What Does Web Analytics Do? It answers these questions: • Who is coming to our website and why? • How can we get more of these people? • What are they doing (trying to do)? • What is the gap between what they are doing and the ideal? • What are ways we can close the gaps?

  4. What Does Web Analytics Do? (cont.) It allows us to: • Measure a variety of metrics: visits and new visits, pageviews and time on page, bounce rate and exits, etc. • Study visitor, navigation, and traffic patterns • Analyse site search pattern • Determine if your site has reached success

  5. Our Tool Analytics: • External to our servers • Offered free by Google • Excellent graphical representation of data • Highly customizable and rapidly evolving • Provides marketing-based analysis • Allows several tracking codes on the page

  6. Where Do We Use GA? Google Analytics tracks three our sites: • INIS Collection Search • INIS website on iaea.org • Members’ Area part of INIS website

  7. How Do We Use Google Analytics? Initial actions: • Configure Google Analytics profiles • Configure tracking code and tag pages • Analyse collected statistic • Fix issues on the site • Configure reporting features

  8. INIS Web Analytics INIS Website

  9. INIS website: Visitors

  10. INIS:Who is coming to our website? Visits in 2011

  11. INIS:Who is coming to our website?

  12. INIS:Who is coming to our website?

  13. INIS website: What are visitors doing?

  14. INIS Web Analytics INIS Collection search

  15. INIS Collection Search: Visitors

  16. INIS Collection Search vs. IODB

  17. Using GA with INIS Collection Search Specific ICS features: • Distributed application • Hosted on IAEA’s servers • Data centric • A few pages • Can be accessed directly from external site

  18. Using GA with INIS Collection Search Points of interest: • Visitors • NCL Downloads • Search patterns • In-page behaviour Actions: • Track On-Site Search • Configure Event Tracking • Setup In-Page analytic • Segmentation • Provide no direct links to crawlers and aggregators • Track “off-line” requests

  19. ICS: Did They Search? Visits Without search With search

  20. ICS: What Did Visitors Search For?

  21. ICS: Who is coming to search?

  22. ICS: What are they doing on page?

  23. Thank you!

More Related