CSR/Samfunnsansvar

1. CSR/Samfunnsansvar Arendal 12.05.11 Karen Landmark

2. Begrepsavklaring (hva, hvorfor) • Vision 2050 • Eksempler • Kommetarer/diskusjon

3. The nameofthe game….

4. Corporatesocialresponsibility (CSR), alsoknown as • corporateresponsibility (CR) • corporatecitizenship (CC) • responsible business (RB) • sustainableresponsible business (SRB) • corporatesocialperformance (CSP) • Bedrifters samfunnsansvar • Etc…

5. Def: • NHO: “Handler omhvordanverdierskapes” • WBCSD: “CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” • World Bank: “the commitment of businesses to contribute to sustainable economic development by working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development”. • EU: CSR is an approach“whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”

6. Grov kronologi • Community involvement - social giving • Health and safety – labour safety • Pollution - emissions of DDT, lead, SO2, CFCs, dioxins • Human rights -- oppressive regimens • Labour rights -- right to organize, child labour • Fair trade -- living wages, excessive pricing • Corruption – facilitation payments, bribery, sleaze, fraud • Genetic manipulation – in food, in industrial processes • Socially responsible investment – nuclear weapons, tobacco, cluster bombs • Governance -- transparency, management pay, independence • Climate Challenge and Global Warming • Financial transparency and SRI • WHAT NEXT? Responsibility for…. Employment? Economic development? Biodiversity conservation? Anti-terrorism?

7. Hvorfor CSR? • … styrkingavomdømmeogmerkevare • ... For åtjenepenger (langsiktigperspektiv) • … for ågjøre “detsomerrett” • … for andre (myndigheter, kunder, andreinteressenter) • … rekrutteringavgode folk • … for åforberedesegpåfremtiden(redusererisiko, væreforut for lover ogreguleringer, unngånegativomtalei media) • … for åopprettholdebedriftens “licence to operate” • … for åværeførst/pioner (konkurransemessigefordeler) • … følgeetterkonkurrentene • Etc…

8. Handler omdetbedriftenepåleggersegselvutoverdetsomerlovpålagt • Handler omledelse • Om risikoreduksjon • Om konkurransefortrinn • Om innovasjon • Om omverdenforståelse • Om åvitehvilkedriveresomblirviktigstiårenesomkommer…

9. – miljøsatningen vises på bunnlinja

10. Treff: CSR imediene de siste 15 år Corporate Social Responsibility/CR/Samfunnsansvar å p e n h e t e n g a s j e m e n t

11. Anbefaltterminologi CORPORATE RESPONSIBILITY CORPORATE GOVERNANCE BALANCED POWER RELATIONS CORPORATE SOCIAL RESPONSIBILITY COPRPORATE ENVIRONMENTAL RESPONSIBILITY CORPORATE ECONOMIC RESPONSIBILITY A SOCIETY WITHOUT UNSUSTAINABLE SOCIAL TENSIONS SUSTAINABLE ENVIRONMENTAL STEWARDSHIP ECONOMIC PROSPERITY FOR ALL

12. Samfunnsansvar i leverandørkjeden: http://www.facebook.com/video/video.php?v=1582052757367 Fra herecomesthe boss: http://www.youtube.com/watch?v=TNKn93VViUc

13. Vision 2050 The new agenda for business

14. Vision 2050 - WBCSD • Mål: • Identifisere gapet mellom i dag og 2050 • Identifisere retninger og områder for handling • Synliggjøre forretningsperspektivet • Kvantifisere markedspotensialet • Bli enige om handling og veienvidere

15. Kort oppsummert • Dagens utvikling er ikke bærekraftig: • Befolkningsvekst • Økt middelklasse • Økosystemer blir borte eller fungerer dårlig, som igjen ødeleggermenneskers livskvalitet • Klimagassutslippene fortsetter å øke

16. BAU  2050  2,3 jordkloder • BAU Ikke en mulighet Vision 2050: ”Around 9 billion people live well, withinthelimitsofthe planet”

17. 29 bedrifter involvert i prosessen

18. Vekstogdegradering Growth Degradation

19. Vekstknyttettilurbanisering Global population by type of area and by region – 1950-2050 Source: UN Population Division, World Population Prospects: The 2008 Revision, 2008

20. Vekstknyttettilskifteiøkonomier Most of the economic growth will happen in developing or emerging economies

21. Vekstknyttettil en voksendemiddelklasse Population in low- and middle-income countries earning US$ 4,000-17,000 per capita (purchasing power parity) Source: World Bank, Global Economic Prospects, 2007

22. About 800 million people will join the middle class in low and middle income countries

23. Degradering: Fortsattøkningiutslippavklimagasser GHG emissions by regions Source: OECD, Environmental Outlook to 2030, 2008

24. Degradering: Miljøødeleggelser truer livskvaliteten People living in areas of water stress by level of stress Source: OECD, Environmental Outlook to 2030, 2008

25. Over the past half century 15 of the 24 ecosystem serviceshave been degraded according to the Millennium Ecosystem Assessment

26. En planet før 2050 Vision 2050 ecological footprint against business-as-usual How many Earths do we use? Source: Global Footprint Network and WBCSD Vision 2050, 2010

27. The pathway to Vision 2050 TODAY

28. CSR mangfold og integrering • Addeccohttp://www.adecco.no/OmAdecco/samfunnsansvar/Pages/default.aspx • Telenor http://www.telenor.no/om/samfunnsansvar/telenoropenmindintegration.jsp • Stormberg http://www.stormberg.no/no/Om-Stormberg/Samfunnsansvar/Inkluderende-Arbeidsliv/