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CSR/Samfunnsansvar. Arendal 12.05.11 Karen Landmark. Begrepsavklaring ( hva , hvorfor ) Vision 2050 Eksempler Kommetarer /diskusjon. The name of the game…. Corporate social responsibility (CSR), also known as corporate responsibility (CR) corporate citizenship (CC)
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CSR/Samfunnsansvar Arendal 12.05.11 Karen Landmark
Begrepsavklaring (hva, hvorfor) • Vision 2050 • Eksempler • Kommetarer/diskusjon
Corporatesocialresponsibility (CSR), alsoknown as • corporateresponsibility (CR) • corporatecitizenship (CC) • responsible business (RB) • sustainableresponsible business (SRB) • corporatesocialperformance (CSP) • Bedrifters samfunnsansvar • Etc…
Def: • NHO: “Handler omhvordanverdierskapes” • WBCSD: “CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” • World Bank: “the commitment of businesses to contribute to sustainable economic development by working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development”. • EU: CSR is an approach“whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”
Grov kronologi • Community involvement - social giving • Health and safety – labour safety • Pollution - emissions of DDT, lead, SO2, CFCs, dioxins • Human rights -- oppressive regimens • Labour rights -- right to organize, child labour • Fair trade -- living wages, excessive pricing • Corruption – facilitation payments, bribery, sleaze, fraud • Genetic manipulation – in food, in industrial processes • Socially responsible investment – nuclear weapons, tobacco, cluster bombs • Governance -- transparency, management pay, independence • Climate Challenge and Global Warming • Financial transparency and SRI • WHAT NEXT? Responsibility for…. Employment? Economic development? Biodiversity conservation? Anti-terrorism?
Hvorfor CSR? • … styrkingavomdømmeogmerkevare • ... For åtjenepenger (langsiktigperspektiv) • … for ågjøre “detsomerrett” • … for andre (myndigheter, kunder, andreinteressenter) • … rekrutteringavgode folk • … for åforberedesegpåfremtiden(redusererisiko, væreforut for lover ogreguleringer, unngånegativomtalei media) • … for åopprettholdebedriftens “licence to operate” • … for åværeførst/pioner (konkurransemessigefordeler) • … følgeetterkonkurrentene • Etc…
Handler omdetbedriftenepåleggersegselvutoverdetsomerlovpålagt • Handler omledelse • Om risikoreduksjon • Om konkurransefortrinn • Om innovasjon • Om omverdenforståelse • Om åvitehvilkedriveresomblirviktigstiårenesomkommer…
Treff: CSR imediene de siste 15 år Corporate Social Responsibility/CR/Samfunnsansvar å p e n h e t e n g a s j e m e n t
Anbefaltterminologi CORPORATE RESPONSIBILITY CORPORATE GOVERNANCE BALANCED POWER RELATIONS CORPORATE SOCIAL RESPONSIBILITY COPRPORATE ENVIRONMENTAL RESPONSIBILITY CORPORATE ECONOMIC RESPONSIBILITY A SOCIETY WITHOUT UNSUSTAINABLE SOCIAL TENSIONS SUSTAINABLE ENVIRONMENTAL STEWARDSHIP ECONOMIC PROSPERITY FOR ALL
Samfunnsansvar i leverandørkjeden: http://www.facebook.com/video/video.php?v=1582052757367 Fra herecomesthe boss: http://www.youtube.com/watch?v=TNKn93VViUc
Vision 2050 The new agenda for business
Vision 2050 - WBCSD • Mål: • Identifisere gapet mellom i dag og 2050 • Identifisere retninger og områder for handling • Synliggjøre forretningsperspektivet • Kvantifisere markedspotensialet • Bli enige om handling og veienvidere
Kort oppsummert • Dagens utvikling er ikke bærekraftig: • Befolkningsvekst • Økt middelklasse • Økosystemer blir borte eller fungerer dårlig, som igjen ødeleggermenneskers livskvalitet • Klimagassutslippene fortsetter å øke
BAU 2050 2,3 jordkloder • BAU Ikke en mulighet Vision 2050: ”Around 9 billion people live well, withinthelimitsofthe planet”
Vekstogdegradering Growth Degradation
Vekstknyttettilurbanisering Global population by type of area and by region – 1950-2050 Source: UN Population Division, World Population Prospects: The 2008 Revision, 2008
Vekstknyttettilskifteiøkonomier Most of the economic growth will happen in developing or emerging economies
Vekstknyttettil en voksendemiddelklasse Population in low- and middle-income countries earning US$ 4,000-17,000 per capita (purchasing power parity) Source: World Bank, Global Economic Prospects, 2007
About 800 million people will join the middle class in low and middle income countries
Degradering: Fortsattøkningiutslippavklimagasser GHG emissions by regions Source: OECD, Environmental Outlook to 2030, 2008
Degradering: Miljøødeleggelser truer livskvaliteten People living in areas of water stress by level of stress Source: OECD, Environmental Outlook to 2030, 2008
Over the past half century 15 of the 24 ecosystem serviceshave been degraded according to the Millennium Ecosystem Assessment
En planet før 2050 Vision 2050 ecological footprint against business-as-usual How many Earths do we use? Source: Global Footprint Network and WBCSD Vision 2050, 2010
CSR mangfold og integrering • Addeccohttp://www.adecco.no/OmAdecco/samfunnsansvar/Pages/default.aspx • Telenor http://www.telenor.no/om/samfunnsansvar/telenoropenmindintegration.jsp • Stormberg http://www.stormberg.no/no/Om-Stormberg/Samfunnsansvar/Inkluderende-Arbeidsliv/