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Unit 8 Public relations (PR) Public relation is defined as the management of an organization's

Unit 8 Public relations (PR) Public relation is defined as the management of an organization's communications with internal and external public. Why do organization need good PR writers? Public relations work involves great deal of communication .

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Unit 8 Public relations (PR) Public relation is defined as the management of an organization's

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  1. Unit 8 Public relations (PR) Public relation is defined as the management of an organization's communications with internal and external public.

  2. Why do organization need good PR writers? Public relations work involves great deal of communication . The overwhelming majority of jobs in the field of public relations are writing jobs. Public relation departments produces brochures , press releases , letters , formal documents … etc.

  3. What are the differences between public relation writing and news writing? - It depends on the intent of the writer who has to bear in mind acomplex set of purposes and interests while producing any piece of a copy for any particular publication. -A public relation writer should know his target audience and the purpose of the message he is preparing for the distributions to such audience.

  4. What is the news release? -Its one of the most common forms in public relations writing, -The news release is information compiled by PR writer and written in the form of news story for publication by news media.

  5. News release style? 1-It should be written as concisely as possible. 2-It should answer all the pertinent questions about the story. 3-It should emphasize what an editor will think is the most important part of the story. 4-It should avoid explicit propagandistic features of commercial advertising and political communications .

  6. How we can ensure that the news release get published? 1.It should be written as closely as possible to the news story. 2.The PR writer should avoid to write it in favorable touch to the organization.

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