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Everyone wants to live luxurious life, but the concept of luxury is constantly evolving in Indian markets due to increasing purchasing power. The demand of luxury projects has been gradually shifting from the social elite to the middle class signifying the huge potential in this sector.
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Luxury Properties in Delhi NCR Everyone wants to live luxurious life, but the concept of luxury is constantly evolving in Indian markets due to increasing purchasing power. The demand of luxury projects has been gradually shifting from the social elite to the middle class signifying the huge potential in this sector. The middle class are very dispiriting to accomplish their dreams. To cater this increasing demand, developers are coming up with affordable luxury projects which target this growing upper middle class. Where on one side, the affordable luxury trend is catching up, another side the concept with which developers are experimenting in the Indian markets is branded residences and the mapsko group is one of them residential group. Besides brand name, typically these branded residences come with features and services that make them exclusive. Association with a brand lends credibility, endorsement and identification to the residences. The trend in India started with the association of luxury residential developments and celebrity brands, with movie stars and athletes as brand ambassadors. Few of the developers even associate their projects with the hotelier’s mapsko group and operate this brand residence in cities like NCR. As there is no clear definition when you buy luxury apartments in NCR, the concepts are often misrepresented in the name of affordable like: Luxury, Super luxury, Ultra-luxury, etc. In such a scenario, it really becomes difficult to evaluate whether you are getting value for your money. One should understand, at most times luxury represents one’s ability to use excessive space or an otherwise scarce or expensive resource. Where super luxury or ultra-luxury projects are generally characterized by bigger unit sizes ranging between 5000- to 6000 sq ft, affordable luxury units are smaller in size but characterized by amenities such as: Swimming pools, Clubs,
Gyms, Open spaces, Shopping mall Hospital Play Club The developers are constantly experimenting to retain the luxury quotient by adopting innovative design and construction practices that not only provide a luxurious environment, but also enhance the financial viability of the project. When you buy luxury apartments in NCR then the Investing in luxury is usually driven by the emotional appeal of social prestige. Thus, while buying these projects one should evaluate them on few parameters and ask the developer as to what are the features that according to him make it a luxury project. Compare the prices of the projects in the same vicinity which are not providing these amenities and check the extra cost you are paying for those particular extra features. Mapsko group feels that it will become imperative for development firms, to enter into strategic public-private partnerships with states, for attracting overseas investments into India’s urban centers.