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Colors are an excellent way to express the unique personality of your brand. In this presentation some of the most vital tips for how to choose colors for your logo are explained. Read ahead and know in detail.
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HOW TO CHOOSE A COLOR FOR YOUR LOGO
UNDERSTAND THE DEMOGRAPHICS OF YOUR AUDIENCE
60% CHOOSE THE THREE DIFFERENT COLORS AND USE THEM IN THE RATIO OF 60%, 30% & 10% 30% 10%
ANALYZE THE COMPETITORS
REFLECT PSYCHOLOGICALLY
PSYCHOLOGY OF THE COLORS IN LOGO DESIGN LOOK FOR A COLOR PALETTE WITH CONTRASTING COLORS • RED Danger Power • It’s associated with passion • energy, power, danger • playful etc. Passion Playful
ORANGE YELLOW It reflects to energy, balance, confidence, friendliness etc. • It simulate with sunshine, friendliness, youthful energy, clarity Sunshine Energy Friendliness Balance Youthful energy Confidence Clarity Friendliness
GREEN PURPLE • Evokes peace, growth, health, nature, good luck, foods • Evokes creativity, royalty, mystery, dignity Peace Creativity Growth Royalty Health Mystery Food Dignity
BLUE BLACK • It’s associated with coolness of sea, sky. It shows trust, security, order, and cleanliness • It represents slickness, luxury, strength, tradition, formality Peace Slickness Luxury Growth Health Strength Food Formality
GREY Wisdom • Its evoking dignity, wisdom • and responsibility. Responsibility Wisdom Dignity
STAND OUT FROM THE COMPETITORS
Personalize your brand with good color
DO YOUR RESEARCH
Outsource to expert designers
Still unsure in selecting the apt logo color for your business? Contact MAP Systems to design a custom logo with unique color combination for your business…