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2011.9

2011.9. Introduction to Business English Chapter 1 Forms of Business Ownership. Wang Bei. Contents. Course Introduction. Arrangement and Requirement. Chapter 1. Course Introduction. W hy should we learn Business English?. W hat should we learn for Business English?.

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2011.9

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  1. 2011.9 Introduction to Business English Chapter 1 Forms of Business Ownership Wang Bei

  2. Contents Course Introduction Arrangement and Requirement Chapter 1

  3. Course Introduction Why should we learn Business English? What should we learn for Business English? How can we learn Business English well? 13

  4. Why should we learn Business English? • -for further business direction education • -for business direction job hunting • -for socializing with colleagues, customers etc • -for future work performance improving • -for more bright and colorful future • -for everything unpredictable 13

  5. What should we learn for Business English? • What is Business? • What is Business English? Different opinions: To earn people’s money when they are willing; To make money from money; To make fortune; To exchange commodity, service, funds, bonds etc; Definition of “Business” “Buying & Selling”, “Trade”, “Commercial firm” “An organization that provides goods or services to earn profits” ---American scholar Dr. Ricky W. Griffin 13

  6. Different Understanding towards business Eastern Countries: business=commercial affiairs Western Countries: business English=language used for work needs 工作语言 Wikipedia 对“Business English”比较自由的解释: Business English is English especially related to international trade. Many non-native English speakers study business English with the goal of doing business with English-speaking countries, or with companies located in non-native English-speaking areas but nonetheless using English as shared second language or lingua franca （international language） 13

  7. Business English means different things to different people For some, it focuses on vocabulary and topics used in the Worlds of business, trade, finance, and international relations. For others it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. 13

  8. What should we learn for Business English? c.Major Business Courses 13

  9. How can we learn Business English well? • Arrangement • Requirement • “dual-way” evaluation method • Academic performance & final examination • class attendance 15’ • class performance 15’-------self-presentation 5’ • group work 10’ • final exam 70’ 13

  10. Chapter 1 Forms of Business Ownership Sole Proprietorship Partnerships Joint Ventures Corporations Limited Liability Companies Mergers & Acquisions Franchises 13

  11. Sole Proprietorship Definition & Duty Advantages & Disadvantages Examples More than 80% of all business are sole proprietorships, but they only account for less than 16% of all business recipts. Small businesses are very often service industries such as laundromates, beauty shop, repair shop and restaurants. Questions for thinking 13

  12. Parnterships Definition & Duty GP: when the owners of a partnership have unlimited liability, they are called general partners.普通合伙人 LP: if one or more parnters have limited liabiltiy, they are called limited partners.有限合伙人 Advantages & Disadvantages Examples Any business may be operated as a partnership, especially in professional fields, like medicine, law, accounting, insurance and stockbrokerage. Questions for thinking 13

  13. Joint Ventures Definition & Setting reasons Advantages & Disadvantages Examples Co-operation between businesses in different countries; Transport, tourism and hotels. Questions for thinking 13

  14. Corporations Definition & Duty Types of Corporations Advantages & Disadvantages Questions for thinking 13

  15. LLCs Definition Advantages & Disadvantages . 13

  16. Mergers & Acquisitions Definition Horizontal merger—to increase market share Vertical merger---to ensure supply & offer, ensure quality control . Conglomerate---to diverstify business operation & investment 13

  17. Franchises Definition Franchiser v.s. Franchisee Advantage . Disadvantage 13

  18. Homework 1. Review theory and vocabulary 2. Exercises 3. Self-study---case study . 4. Preview chapter 2 13

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