1 / 19

The Problem

The Problem. and A Solution. Where we’re going continues to evolve…. …where we start never changes. So… what is the problem?. “Let’s hope print ad revenues flatten out.”. Hope is not a strategy. “Digital ad revenue will save us.”.

marc
Download Presentation

The Problem

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Problem and A Solution

  2. Where we’re going continues to evolve…

  3. …where we start never changes

  4. So… what is the problem?

  5. “Let’s hope print ad revenues flatten out.” Hope is not a strategy.

  6. “Digital ad revenue will save us.” Over the past five years, the newspaper industry has lost $50 of print ad revenue for every $1 of digital ad revenue growth. This doesn’t feel like salvation.

  7. Sobering trend

  8. Houston we have a problem

  9. The Problem • It’s not clear that print and digital subscriptions and advertising revenues will be sufficient to continue to support the scale of resources we invest in gathering, publishing and distributing news and information. • It is the scale of our news and information resources applied to a local market that provides us our competitive advantage.

  10. Therefore, we must find ways to sustain this scale so we sustain our competitive advantage; otherwise, we risk being commoditized. • So if necessary, we will cross-subsidize the investment we make in our news resources in order to preserve our scale, which is essential to preserving our competitive advantage and sustaining the strength of our brand.

  11. This is our strategy As we go forward, we will succeed to the extent we leverage our brand, along with our core competencies and our infrastructure, to build or buy complimentary businesses that provide us with sustainable revenue growth.

  12. So what do we do?

  13. This is our solution We have to diversify our sources of revenue. Period. End of statement.

  14. Distributions of Revenue

  15. Sales Volume:Launch to March 2013

  16. Average Value Order (AVO): Launch to March 2013

  17. Diversifying Sources of Revenue The decrease in core print ad revenues in the 2013 financial plan are offset dollar for dollar with the planned increases from the new businesses started or purchased in 2012:

More Related