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MarketScape

MarketScape is a fully hosted online platform that allows marketers to manage customer contacts, create targeted campaigns, analyze segments, and track campaign history efficiently. With a user-friendly interface and customizable features, it simplifies data handling and boosts campaign effectiveness. Accessible from multiple sites globally, it offers advanced tools like drive-time selections, fast counts, and multi-cell campaigns for seamless marketing operations.

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MarketScape

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  1. Online Data Management Platform for Marketers MarketScape

  2. Access to system from any number of sites in any geography • Fully hosted solution delivers competitive cost of ownership • Simple web user interface means minimal training needed Why online?

  3. Internal marketing users manage customer and prospect contacts for marketing campaigns • Quickly and easily segment their customer and prospect pool to create targeted audiences for single or multi-channel campaigns • Analyse segments using advanced cross tabulation reports, profiling, penetration etc • Instantly download data for campaigns • Create campaign history for contact management How does it work

  4. Configured specifically to work with your data whether it's B2B or B2C, whatever attributes you have • Single view built to support your exact business requirements • Fully branded to your corporate look and feel Customised to your exact requirements

  5. The single view can comprise customers, internal prospects or 3rd party prospects, merged and de-duplicated Single View of Customers & Prospects

  6. Whatever the type or numbers of attributes, they are available for selection Limitless Numbers of Attributes

  7. Drive-time and drive-distance selections are automatically added to campaign criteria Targeting Tools

  8. Find out how many contacts are left for each attribute based on your current selection Intermediate Counts

  9. Get a count of your selection in seconds, no matter how large the database Fast Counts

  10. Create multi cell campaigns with boolean logic AND, OR, NOT logic

  11. Extract a campaign from multiple de-duplicated segments Multi segment campaigns

  12. Create Single or Pivot Table reports

  13. Advanced Analysis

  14. Suppress previous orders or upload a file or URN’s to suppress Suppress Previous Orders

  15. Find attribute values by pasting and searching Paste and Search

  16. Find attribute values by range searching Range Search

  17. Select a layout that suits your campaign channel Multiple configurable output layouts

  18. Download your data and start your campaign. Print order criteria Download to desktop Download Order screen

  19. All campaign history is available for later selections Campaign History

  20. Build more targeted campaigns faster • Campaign planners no longer reliant on IT department • Competitive cost of ownership • Millions of prospects at your fingertips • Single standardised view of customers, prospects and 3rd party prospects • Fast counts on multi-million rows • Full support for AND/OR/NOT logic • Multi-cell campaigns • Prior order suppression • Data downloaded directly to desktop • Campaign history maintained • Configurable output layouts • Fully hosted – zero IT resources • Minimal training needed • Incremental daily/weekly updates of any attribute e.g. responders, opt-outs • Output directly to email fulfilment such as SalesForce Benefits

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