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Communications Funding and Partnership Opportunities for QSSBs in USB’s FY13 August 28, 2012

Communications Funding and Partnership Opportunities for QSSBs in USB’s FY13 August 28, 2012. Communications & The New USB Structure. Communications Committee goes away Unallocated and unspent funds back to the board

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Communications Funding and Partnership Opportunities for QSSBs in USB’s FY13 August 28, 2012

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  1. Communications Funding and Partnership Opportunities for QSSBs in USB’s FY13 August 28, 2012

  2. Communications & The New USB Structure Communications Committee goes away • Unallocated and unspent funds back to the board • Feb. 2011, Committee discusses large carryover, makes decision to solicit ideas and invest Communications now a USB target area • Spread throughout Action Teams • QSSB communications partnerships still vital

  3. USB Communications Budget, 2008-2013Total Budget & QSSB Support Budget

  4. Tactics Not Funded

  5. QSSB First Purchaser Partnership

  6. Clean Cities Biodiesel/Bioheat Communications Reimbursement Program

  7. QSSB Beyond the Bean Inserts

  8. QSSB Communications Evaluation Support

  9. Interactive Tradeshow Games

  10. Commodity Prices Mobile Marketing • CommonGround Video Production • QSSB Office Visits • USB Sponsorship of ASA’s REAP Tour

  11. Tactics Funded at a Reduced Level

  12. Beyond the Bean • Beyond the Bean Special Issue

  13. Tradeshow Premiums, Literature & Booth

  14. Promotional Materials & Collateral

  15. QSSB Newsletter Creation and Distribution

  16. Media Co-op

  17. Reimbursement Program

  18. CommonGround State Support

  19. QSSB Land Grant University Technology and Information Transfer

  20. QSSB Tradeshow Partnership

  21. Partnership Programs • Media Co-op • Reimbursement Program • CommonGround State Support • Land Grant University Technology and Information Transfer • Tradeshow Partnership Program

  22. Funding Options • $12,000 to $13,000 per program • Based on current # of participants • What happens if more QSSBs apply? • About $25,000 each for two programs only - Encouraged to apply for all, and prioritize 3. Complete competitive process

  23. Timeline

  24. Application Process • Get started now! • Application tips

  25. Next Steps • Send survey monkey link • State Weekly Email calendar updated with application dates

  26. Funded Tactics

  27. OEM and Soy Biodiesel Partnerships

  28. Beyond the Elevator Campaign • Funded • Print • Radio • Web • TV (national) • Did not Get funded • Advertorials in QSSB Publications • Direct Mail • Out of Home • TV (local)

  29. USB Database Management System • USB Co-Sponsorship of Soy Stats

  30. CommonGround Publicity and Media/Influencer Relations • Freedom to Operate Farmer & Influencer Education

  31. High Oleic Awareness Campaign

  32. Sustainability Issues Management • Transportation Infrastructure Issues Management

  33. QSSB Communications Support and Requests

  34. QSSB Web and Social Media Support

  35. QSSB Support Materials

  36. Influencer Tradeshows • USB Info Bureau

  37. State Weekly Email

  38. QSSB Roundtables and Resources • Checkoff Communicators Forum

  39. USB Reports and Board Meeting Wrap-Ups

  40. USB Directory

  41. Director and Staff Training Opportunities • Quarterly Director and State Mailings

  42. Thank you for your partnership! Join the September 6 Webinar: USB’s New Digital Strategy: How QSSBs can fit in Karen Pfautsch pfautschk@osborn-barr.com Lisa Scramlin scramlinl@osborn-barr.com

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