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FOCUSING ON NON-PROFESIONAL DATA USERS. AIJA ZIGURE President, Central Statistical Bureau of Latvia. 56 th SPC/91 st DGINS Conference 25-27 May 2005 Copenhagen, Denmark. defining of professional and non-professional users Who is a professional and who is not ?
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FOCUSING ON NON-PROFESIONAL DATA USERS AIJA ZIGURE President, Central Statistical Bureau of Latvia 56th SPC/91st DGINS Conference 25-27 May 2005 Copenhagen, Denmark
defining of professional and non-professional users Who is a professional and who is not? how to communicate with non-professional data users different approaches in the presentation of statistics the CSB solutions in communication with different groups of non-professional users CONTENTS OF THE PRESENTATION 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark
a professional statistical data user: is able to use theoretical and practical methods of the statistical data analysis a non – professional statistical data user: decisions and evaluation of the situation are based on the conclusions drawn by others – information prepared by the professionals WHO IS A PROFESSIONAL AND WHO IS NOT 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark
MORE PROFESIONAL LESS PROFESIONAL Other data producers Central government institutions Municipal organizations Research/Educational establishments Mass media Librarians Society in general Professionalism in the branch Professionalism in statistics Students/pupils Data users by different level of comprehension of statistics a homogenous comprehension Entrepreneurs a diverse comprehension a remarkably diverse comprehension EVALUATION OF PROFESSIONALISM OF STATISTICAL INFORMATION DATA USERS 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark
different groups of users – different data dissemination forms levels of the demand basic information for the general public standard information requirement customer - specific data analysis information scope according to the target group requirements DEMAND FOR STATISTICS 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark
the balance of elements the text, tables and graphs short analysis what about a special version of metadata types of publications: targeted to main user groups PRESENTATION AND DISSEMINATION OF STATISTICS 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark
contacts with mass-media special dissemination solutions and methods targeted at data users in regions of Latvia cooperation with educational establishments central government institutions and municipalities – the key user group entrepreneurs specific business interests – requests for tailor made data sets CSB SOLUTIONS FOR COOPERATION IN PRACTICE 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark
Thank you! 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark