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Chapter 6

Chapter 6. Generic Strategy Examples. Broad Low Cost Leaders. Examples: Kia Aldi’s Big Lots Tiger Direct Wal-Mart????? Others???. Broad Differentiators. Examples: Nike Mercedes-Benz (Daimler Chrysler) Microsoft Sony Others???. Focused Low Cost. Examples: E-Machines Jiffy Lube

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Chapter 6

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  1. Chapter 6 Generic Strategy Examples

  2. Broad Low Cost Leaders Examples: • Kia • Aldi’s • Big Lots • Tiger Direct • Wal-Mart????? • Others???

  3. Broad Differentiators Examples: • Nike • Mercedes-Benz (Daimler Chrysler) • Microsoft • Sony • Others???

  4. Focused Low Cost Examples: • E-Machines • Jiffy Lube • Rally’s • Cinemark $1 Movie Theaters (http://movies.yahoo.com/showtimes/showtimes.html?z=32304&r=sim#T4) • Others???

  5. Focused Differentiators Examples: • Godiva • Hummer • Concorde Air Service • Perrier • Krispy Kreme • Micro-Breweries • Others?????

  6. Integrated Low Cost/Differentiators Examples: • Dell • Wal-Mart • Southwest Airlines • Others???? • Integrated vs. Stuck in the Middle

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