MHIMA Strategic Plan 2013-2014

1. MHIMA Strategic Plan 2013-2014

2. Audacious Goal Drive the Power of Knowledge: Health Information, When and Where It’s Needed!

3. Little Audacious Goals • Advocacy • The voice of Health Information Legislation and Change • Consumer Engagement & Education • Leaders of Health Information Knowledge and Resources • Member Engagement • HIM Professional Association of Choice • Marketing and Communications • We ARE Health Information • Industry Collaboration • Making New Friends in Healthcare • Industry Experts • Your Need to Know Health Information Experts

4. Advocacy • 2013-2016 • Evaluate and connect with a lobbyist • Capitol Hill Day Revival (2015) • Connect with other associations – MHA, MDH • Advocacy 101 meetings – educate our membership • Create better communications for legislation impacting HIM • Develop MHIMA Practice Briefs

5. Advocacy • 2013-2014 • Evaluate and connect with a lobbyist • Create Capitol Hill Day group to prep for 2015 • Develop Webinars on Advocacy • Advocacy 101 meetings – educate our membership • Create better communications for legislation impacting HIM • Develop MHIMA Practice Briefs

6. Consumer Engagement • 2013-2016 • Educate HIM professionals on how to educate consumers • Create brochure on the importance and benefits of having a copy of your health information • Create brochure/document on different rights (amendment, access, restrictions) • Start up the PHR/Patient Portal education sessions again • Consumer education toolkit (include info on authorizations) • Educate on the benefits of EHR and how the information is secure and accurate • Collaborate with associations and organizations – share our knowledge

7. Member Engagement • 2013-2016 • MHIMA Communication to students to discuss HIM, association, benefits, job outlook, ect • MHIMA new members – create flashy packet • Survey to inquire what members are looking for from the association • Increase in use of technology to find and access members • Become a better resource for members (P&P sharing, information output, work groups) • Create a fun committee and hold fun activities • Single session education sessions throughout the year • Document and educate on the broad HIM roles • Increase board member presence at regional meetings • Come up with plan to increase exposure (bring a friend for ½ price)

8. Marketing/Communications • 2013-2016 • High School/Community College Outreach • HIM Department/HR/Marketing Department • Website re-do/Upgrade • Social Media Utilization • Revive Speakers Bureau • Strive to Win #1 CSA Award in Member Communications each year • Focus on new/younger professionals – Market • Market to the public and public health

9. Marketing/Communications • 2013 – 2014 • Revise Marketing Plan • One page flyer for High School and Hospitals • Create a MHIMA Infographic • Create You Tube Channel – members, consumers, partners • Update MHIMA Booth • Representation at different meetings: • HIMSS, Rural Health, MMGMA, eHealth, AAPC • See 100% increase in speakers bureau speakers • Corporate members – increase to 10

10. Industry Collaboration • 2013-2016 • Break Barriers • Expand invitations • Combine together to afford bigger venues • Legal Reference Manual Promotions • Help Us Help you (expertise) • Annual Meeting increase in exhibitors of other associations • CEU Events combined together • Social Nights

11. Industry Collaboration • Potential Organizations • MNSCU/MNHS • HIMSS • AAPC • ACS • MN Med Association • MN Nsg Association • HIE • REACH • Rural Health • MN Dental Association • E-Health Summit • MN Department of Health • MMGMA

12. Industry Experts • 2013-2016 • Recognize published members • Re-focus on the monthly Uplink (expand) • Determine how to find the experts in MN • Encourage Education • Masters, Doctorate • Bachelors • Encourage certifications • Build pool of expert speakers • Create MHIMA as the go to organization for health information

13. KFA: Coding & Data Integrity • 2013-2014 Goals • Create and Form a robust committee • MHIMA/AAPC ICD-10 Bootcamp(s) - affordable • Quarterly KFA Uplink Article • Committee to identify education needs • Quarterly Webinars • Create certification assistance for coding • Mock Test • Test Prep Meetings

14. KFA: Marketing and Communications • 2013-2014 Goals • MHIMA Re-branding Plan • Create a marketing plan • Short Term • Long Term • Create a plan for social media • Measurable FB Posts • Measurable Tweets • Website Re-design • Create MHIMA Infographic • Develop QR Code for MHIMA

15. KFA: Education / Membership • 2013 – 2014 Goals • Increase overall satisfaction of annual meeting to 80% excellent and above average • Annual Meeting Attendance – 550 Overall • Attend 2 career days / MHIMA Region • Develop Business Card Advertisement for annual meeting • Develop and implement – welcome packet and track the numbers

16. KFA: Advocacy • 2013-2014 Goals • Update MDH ROI Form (collaborate with MDH) • Develop 1-2 practice briefs each year • Connect with MHA/MDS • Every other month or quarterly • Collaborate on developing a lobbyist • Advocacy 101 Meetings • Attend 5 of the 7 regional meetings • Host an Advocacy 101 Webinar • Annual Meeting Info Session • Educate members and keep them informed • E-mail blasts • Monthly Uplink Article • Use FB/Twitter (social media)

17. KFA: Emerging Issues • 2013-2014 • Quarterly “Hot Topic” Uplink Article • Update / Develop SME Speakers List • Defining MN Emerging issues – use social media • Consumer Emerging Issues • What is happening with our consumers • Create and develop committee

18. Let’s Get This Party Started!