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Team Water Drop

Team Water Drop. The Taapu!. Team Water Drop. Adam French Saving the world one bike at a time. Anshuman Bapna Hopelessly out of touch with rural India. Eric Tsai Monomaniacal passion to sing “Hava Nageela”. Chris Bradford A Virgo. Team Water Drop. Adam French

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Team Water Drop

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  1. Team Water Drop The Taapu! Water Drop

  2. Team Water Drop Adam French Saving the world one bike at a time Anshuman Bapna Hopelessly out of touch with rural India Eric Tsai Monomaniacal passion to sing “Hava Nageela” Chris Bradford A Virgo Water Drop

  3. Team Water Drop Adam French Saving the world one bike at a time Anshuman Bapna Hopelessly out of touch with rural India RAMU! Our newest team member Eric Tsai Monomaniacal passion to sing “Hava Nageela” Chris Bradford A Virgo Water Drop

  4. Ramu – the dollar-a-day farmer • Lower caste farmer • 2-acre plot growing beans and sorghum but nothing in dry season • Supports a family of 9; save half of crop for consumption • Get my info from radio or rare city visits • Dream: grow tomatoes or eggplants in the dry season • Problem: The well has dried up, and flood irrigation is expensive and inefficient. • Drip irrigation is great, but requires a gravity tank. Water Drop

  5. So what’s wrong with the Gravity Tank? • Too expensive at Rs 600 ($12) • Unnecessary valve • Need elevated place • Theft (Rs 600 is ½ month’s income!) The Need: A better way to get water from storage to drip-irrigation Water Drop

  6. The Taapu! Water Drop

  7. The Taapu! Water Drop

  8. Value Benefits * Irrigation * Disaster Relief • 270 L Storage • Low-cost • Easy Set-up • Transportable • Readily available materials Water Drop

  9. Installation Water Drop

  10. Maintenance Holes may form . . . But they can be easily patched! Water Drop

  11. Ramu’s buying decision • Cuts 60% off gravity tank price • Cost of the micro-irrigation system reduced from Rs 950 to Rs 550! • Rs 400 savings =     •10 day’s income     •My child’s annual school fee     •The cost of seed/fertilizer for another season     •Drip-irrigation system for another 100 m2 plot Water Drop

  12. A Scalable Manufacturing Process • Simple, scalable components • rope, flat sheet, PVC, bar, tube • Flat sheet made watertight • Pinched between bar and PVC • Low capital investment • Local assembly possible at low labor cost Water Drop

  13. Watertight Seal 1 Steel bar Slit PVC Pipe 2 Bag material 3 4 5 Water Drop

  14. Viable Economics • Manufacturing cost: $2.75 • Direct Materials: $2.50 • 0.5 hours of labor: $.25 • Retail price: $4.50 • ~30% markup for both manufacturer and distributor Building16 units per day with one employee would make $13 profit per day! Water Drop

  15. Marketing and Distribution • Primary audience: • $1/day farmers in semi-arid, monsoon, no groundwater availability. • Reach via: • Drip irrigation system demonstrations (IDE) • Movievans! • Demonstrations of Taapu by local manufacturers • Distribution channels: • Local manufacturers • Local resellers Water Drop

  16. Timeline for Expansion • First step: Refinement of Design • Eliminate leaks, reduce costs • Next: Test with Ramu and Friends • Tips for further refinement Refinement Pilot Tests Develop Local Partners Rollout February Feb/March March -- ? Water Drop

  17. Problems and Questions • Is it durable? • It’s not very attractive! • How best to repair it? • Does it take up too much space? • Are there alternate uses? • Can Ramu assemble for himself? Water Drop

  18. Potential Refinements Water Drop

  19. Expert Testimony • Martin Fisher • Technical Director, ApproTEC • Cost Reduction is Key • Must determine appropriate bag size for market • - How often replenished? • User perspectives of “quality” may vary Water Drop

  20. Summary and Conclusions • Current IDE Gravity Tank needs improvement • A much cheaper, higher volume tank can be profitably manufactured • All components are scalable, and bags could be manufactured or assembled locally • A number of design problems remain to be solved Water Drop

  21. Future Steps • Prioritized Group Research • Reinvigorating Ideation • Refining Mission Statement Research Design Review Ideation Refined Mission Water Drop

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